BRANDED CONTENT

BC1-Freightliner

CASE STUDY: Freightliner Documentary Hollywood Branded Inc. was hired by Freightliner to produce and obtain distribution for a cable TV documentary for the launch of the newest truck on the road, the Cascadia. Freightliner engineers threw out the regular playbook on heavy duty trucks to build the Cascadia. Then, they tested, retested, and then kept on testing to manufacture the most reliable aerodynamic truck with an ultra-quiet and safe cab.

SERVICE DETAILS

At Hollywood Branded, we work with your company to create branded content that best positions your products and services. Our production team creates entertaining content that allows full control of brand positioning and marketing messages, which is embraced and welcomed by your targeted customers.Custom TV Documentaries, TV Series & Feature Films: we will create a thirty, sixty or ninety minute documentary, TV episodic series, or a full length feature film around your marketing platforms. The content can live on television (network, cable, or syndication), online, or appear in theaters and/or DVD. International distribution rights can also be sold, helping to offset production costs or further future content creation fund.Web Series – Webisodes: a web series is a number of short video features called ‘webisodes’ released on the Internet or mobile phone. This relatively new form of digital media may feature anything from a dramatic, serial storyline to a ‘how-to’ informational guide. Producing and distributing a web series is relatively inexpensive by traditional standards and allows content creators to reach a potentially global audience, who can access the show 24 hours a day. We can produce sponsored microsites with blogs, messaging boards and viral widgets, which can expand the brand’s presence and consumer engagement, and source complimentary brand partners to help offset overall costs.Interactive Viral Marketing Campaigns: Your customers are picking and choosing what they watch online. Great content gets passed on to others when the message is strong. We help you create a marketing strategy that involves developing an online message that's novel and/or entertaining enough to prompt consumers to pass it on to others. This spreading of the message across the Web is at no cost to the advertiser. Viral content may take on the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even multi-media (MMS) text messages.Advergaming/Video Games: Advergaming is the practice of using video games to advertise a product or brand message within the ‘world’ of the game. Pre-post roll advertising, coupon downloads, blog sponsorships and prizing offer brands additional opportunities to connect with the players. Online games have a strong word of mouth component and are becoming the most visited aspect of brand websites.Our Branded Content services include:

  • Full management and execution of content development
  • Development strategy
  • Competitive research
  • Production
  • Corporate brand and promotional partners
  • Post production
  • Marketing
  • Distribution

INDUSTRY TESTIMONIALS

“We wanted to thank you for all you did over the past couples of months with setting up Club Med's partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!” - THE ZIMMERMAN AGENCY, INC.
“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BLACKBERRY
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - GIGASET COMMUNICATIONS
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Philips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

CONNECT TO HOLLYWOOD BRANDED INC.

For More Information
310.606.2030