CASE STUDY: Freightliner Documentary Hollywood Branded Inc. was hired by Freightliner to produce and obtain distribution for a cable TV documentary for the launch of the newest truck on the road, the Cascadia. Freightliner engineers threw out the regular playbook on heavy duty trucks to build the Cascadia. Then, they tested, retested, and then kept on testing to manufacture the most reliable aerodynamic truck with an ultra-quiet and safe cab.
At Hollywood Branded, we work with your company to create branded content that best positions your products and services. Our production team creates entertaining content that allows full control of brand positioning and marketing messages, which is embraced and welcomed by your targeted customers.Custom TV Documentaries, TV Series & Feature Films: we will create a thirty, sixty or ninety minute documentary, TV episodic series, or a full length feature film around your marketing platforms. The content can live on television (network, cable, or syndication), online, or appear in theaters and/or DVD. International distribution rights can also be sold, helping to offset production costs or further future content creation fund.Web Series – Webisodes: a web series is a number of short video features called ‘webisodes’ released on the Internet or mobile phone. This relatively new form of digital media may feature anything from a dramatic, serial storyline to a ‘how-to’ informational guide. Producing and distributing a web series is relatively inexpensive by traditional standards and allows content creators to reach a potentially global audience, who can access the show 24 hours a day. We can produce sponsored microsites with blogs, messaging boards and viral widgets, which can expand the brand’s presence and consumer engagement, and source complimentary brand partners to help offset overall costs.Interactive Viral Marketing Campaigns: Your customers are picking and choosing what they watch online. Great content gets passed on to others when the message is strong. We help you create a marketing strategy that involves developing an online message that's novel and/or entertaining enough to prompt consumers to pass it on to others. This spreading of the message across the Web is at no cost to the advertiser. Viral content may take on the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even multi-media (MMS) text messages.Advergaming/Video Games: Advergaming is the practice of using video games to advertise a product or brand message within the ‘world’ of the game. Pre-post roll advertising, coupon downloads, blog sponsorships and prizing offer brands additional opportunities to connect with the players. Online games have a strong word of mouth component and are becoming the most visited aspect of brand websites.Our Branded Content services include:
- Full management and execution of content development
- Development strategy
- Competitive research
- Corporate brand and promotional partners
- Post production