There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next day. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. At Hollywood Branded, we can secure celebrities to help increase your sales increase through perceived celebrity endorsement.
CELEBRITY ENDORSEMENT
SERVICE DETAILS
There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next day. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. At Hollywood Branded, we can secure celebrities to help increase your sales increase through perceived celebrity endorsement.Celebrity endorsement can be acquired by Hollywood Branded for commercials, print campaigns, promotions, media events, personal appearances and speaking engagements. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.We are aligned with publicity houses, management firms, talent agencies and music labels that allow us direct access to roster celebrities. In addition, our brand agent team is on movie and television sets on a daily basis, with direct access to celebrities through the productions they are currently filming. We work with your brand team to determine the most appropriate celebrity talent based on market analysis, budgetary guidelines, creative development, and scheduling requirements.The amount a celebrity is paid is based upon the campaigns’ reach, and how actively they will participate. Fees are rarely waived, although in some cases such as charity celebrity campaigns, funds may be redirected to a favored cause. Celebrities will often take a percentage of sales profits generated by their participation. Fees paid to celebrities may range from the low teens to millions based upon celebrity caliber and overall scope of the program.Our Celebrity Endorsement Services include:
- Research and identification of relevant celebrities
- Presentation of celebrity events for sponsorship and gifting presence
- Solicitation of celebrity talent for endorsements, inclusive of social media
- Structure and presentation of offer to talent
- Legal contractual agreement negotiation, drafting and management
- Endorsement term & rate negotiation
- Project coordination and contact management
- Public relations assistance to optimize experience via print and media










