CELEBRITY ENDORSEMENT

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There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next day. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. At Hollywood Branded, we can secure celebrities to help increase your sales increase through perceived celebrity endorsement.

SERVICE DETAILS

There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next day. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. At Hollywood Branded, we can secure celebrities to help increase your sales increase through perceived celebrity endorsement.Celebrity endorsement can be acquired by Hollywood Branded for commercials, print campaigns, promotions, media events, personal appearances and speaking engagements. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.We are aligned with publicity houses, management firms, talent agencies and music labels that allow us direct access to roster celebrities. In addition, our brand agent team is on movie and television sets on a daily basis, with direct access to celebrities through the productions they are currently filming. We work with your brand team to determine the most appropriate celebrity talent based on market analysis, budgetary guidelines, creative development, and scheduling requirements.The amount a celebrity is paid is based upon the campaigns’ reach, and how actively they will participate. Fees are rarely waived, although in some cases such as charity celebrity campaigns, funds may be redirected to a favored cause. Celebrities will often take a percentage of sales profits generated by their participation. Fees paid to celebrities may range from the low teens to millions based upon celebrity caliber and overall scope of the program.Our Celebrity Endorsement Services include:

  • Research and identification of relevant celebrities
  • Presentation of celebrity events for sponsorship and gifting presence
  • Solicitation of celebrity talent for endorsements, inclusive of social media
  • Structure and presentation of offer to talent
  • Legal contractual agreement negotiation, drafting and management
  • Endorsement term & rate negotiation
  • Project coordination and contact management
  • Public relations assistance to optimize experience via print and media

INDUSTRY TESTIMONIALS

“We wanted to thank you for all you did over the past couples of months with setting up Club Med's partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!” - THE ZIMMERMAN AGENCY, INC.
“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BLACKBERRY
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - GIGASET COMMUNICATIONS
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Philips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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310.606.2030