PRESS - AGENCY & CLIENT NEWS

CELEBRITY BREAKUPS DON’T HAVE TO END ON A BAD NOTE
CELEBRITY BREAKUPS DON’T HAVE TO END ON A BAD NOTE
By Raechal Leone Shewfelt March 28, 2014 8:35 PM Chris and Gwyneth visit Hawaii on New Year’s Eve. (via FameFlynet) Gwyneth Paltrow even knows how to go through a breakup better than you do....
BEHOLD THE SNOOKI FASHION AND PRODUCT EMPIRE — IS SHE THE NEXT JESSICA SIMPSON?
BEHOLD THE SNOOKI FASHION AND PRODUCT EMPIRE — IS SHE THE NEXT JESSICA SIMPSON?
By Jeremy Blacklow February 22, 2014 8:57 PM  From the “Jersey Shore” … to the runway? That could be the destined path for budding fashion maven Nicole “Snooki” Polizzi, ...
THE AIRPORT LOUNGE ARMS RACE
THE AIRPORT LOUNGE ARMS RACE
American Express, other non-airlines get in the club game as airlines get more restrictive Posted by Scott McCartney, March 5, 2014 2:22 p.m. ET When you get kicked out of a club, go open your own...
CELEBRITY SCANDALS! WHAT’S A BRAND TO DO?
CELEBRITY SCANDALS! WHAT’S A BRAND TO DO?
Posted by Raechal Leone Shewfelt February 20, 2014 on Yahoo Celebrity Katy Perry Pitches for CoverGirl (Instagram) Whoever said there’s no such thing as bad publicity never met Twitter. Or I...
5 EASY STEPS TO BECOMING A SUCCESSFUL CELEBRITY MOM
5 EASY STEPS TO BECOMING A SUCCESSFUL CELEBRITY MOM
By Raechal Leone Shewfelt October 4, 2013 4:22 PM omg! Once upon a time in Hollywood, a woman had to be on a TV show or in a movie to stay in the spotlight. Not anymore! In 2013, female celebritie...
ALCOHOL AND PRODUCT PLACEMENT: CAN BRANDS BE TRUSTED TO SELF-REGULATE?
ALCOHOL AND PRODUCT PLACEMENT: CAN BRANDS BE TRUSTED TO SELF-REGULATE?
Posted by Abe Sauer on June 5, 2013 11:37 AM Alcohol product placement is in the spotlight (again) thanks to a new study by the Dartmouth-Hitchcock Norris Cotton Cancer Center that found alcohol ...
THE GREAT GATSBY GAMBLE
THE GREAT GATSBY GAMBLE
After his adaptation was put on ice in 2008, a desperate Baz Luhrmann decided there was only one thing for it: get the luxury brands to back his glitzy romp. In doing so he created a new model for...
THE GREAT GATSBY’S MULTICHANNEL MARKETING
THE GREAT GATSBY’S MULTICHANNEL MARKETING
Written by Misty Harris,  Postmedia Network Canada Corp. – May 1, 2013 The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It’s ironic, then, that ...
PRODUCT PLACEMENT SEES GLOBAL RISE AS FANS FACE SATURATED ENTERTAINMENT
PRODUCT PLACEMENT SEES GLOBAL RISE AS FANS FACE SATURATED ENTERTAINMENT
Posted by Abe Sauer on April 24, 2013 10:47 AM The upcoming re-imagined Great Gatsby 3D has a slew of roaring ’20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are l...
THE OSCARS: HOW TO GET YOUR SWAG INSIDE THE CELEBRITY BAG
THE OSCARS: HOW TO GET YOUR SWAG INSIDE THE CELEBRITY BAG
BY GINA ROBERTS-GREY Plenty of dreams swirl around the Oscars. Nominees dream of walking away from the gala with a gold statue, fashion designers dream of their red carpet creation scoring praise,...
BRAND INTEGRATION DELIVERS A STAR PERFORMANCE
BRAND INTEGRATION DELIVERS A STAR PERFORMANCE
  James Bond’s Aston Martin. Maverick’s Ray-Ban Aviators. Cast Away’s Wilson volleyball. These are just a few memorable examples of product placements and brand integrations...
BIEBS ‘POT PIC’ SCANDAL — WILL IT LEAD TO FAN FALLOUT?
BIEBS ‘POT PIC’ SCANDAL — WILL IT LEAD TO FAN FALLOUT?
Experts weigh in on what the marijuana scandal means for Justin Bieber’s brand.   Behind the four No. 1 albums, more than two dozen chart-climbing hits and countless sold-out concert, ...
REAL AND VIRTUAL FIREARMS NURTURE A MARKETING LINK
REAL AND VIRTUAL FIREARMS NURTURE A MARKETING LINK
  By BARRY MEIER and ANDREW MARTIN Published: December 24, 2012   As Electronic Arts prepared to market Medal of Honor Warfighter, the latest version of its top-selling video game relea...
WHAT WILL 2013 BRING FOR PRODUCT PLACEMENT
WHAT WILL 2013 BRING FOR PRODUCT PLACEMENT
by Erik   Since 2012 is coming to an end, I’ve asked specialists from product placement industry what they think will happen with product placement in 2013. Here are their thoughts.   ST...
STACY JONES FORECASTS THE FUTURE OF THE “JERSEY SHORE” CASTMATES
STACY JONES FORECASTS THE FUTURE OF THE “JERSEY SHORE” CASTMATES
  Just three years ago, MTV brought together eight unknown twenty somethings, shacked them up in the summer-getaway spot of Seaside Heights, N.J., and let the cameras roll. Now after record...
BRAND EXPERT STACY JONES WEIGHS IN ON TAYLOR SWIFT DATING CONOR KENNEDY
BRAND EXPERT STACY JONES WEIGHS IN ON TAYLOR SWIFT DATING CONOR KENNEDY
Will Conor Kennedy inspire Taylor Swift‘s next break-up song? Not from the looks of it. And as the young couple’s romance blossoms, a branding experts tells Celebuzz that the fling could benefit ...
REPORT: THE POTENTIAL EFFECTIVENESS OF PRODUCT PLACEMENT IN THE UK
REPORT: THE POTENTIAL EFFECTIVENESS OF PRODUCT PLACEMENT IN THE UK
  JUNE 25, 2011 / BY TIM On February 28th 2011, Ofcom, the UK television regulator relaxed its rules on product placement in the UK. With these changes it has become possible for brands to pa...
HOLLYWOOD BRANDED
HOLLYWOOD BRANDED
  If your brand lacks luster then you need to turn to Stacy Jones at Hollywood Branded.   We spoke with this global entertainment company and asked them why their star shines brighter t...
PRESIDENT OF HOLLYWOOD BRANDED, STACY JONES AT THE BRAND INTEGRATION SPEAKEASY
PRESIDENT OF HOLLYWOOD BRANDED, STACY JONES AT THE BRAND INTEGRATION SPEAKEASY
Stacy Jones, President of Hollywood Branded, was on the panel of The Brand Integration Speakeasy presented by Horizon Media along with Andy Marks, Jane Rockwell, and Marc Strijdveen. Brand integr...
COFFEE BEANERY TAPS HOLLYWOOD BRANDED INC. FOR AGENCY REPRESENTATION
COFFEE BEANERY TAPS HOLLYWOOD BRANDED INC. FOR AGENCY REPRESENTATION
The Storied Coffee Maker Enters Into a Long Term Agreement with the Elite Agency to Raise Its Global Profile Across Multi-Faceted Entertainment Platforms including Motion Pictures’ and Television ...
THE REAL AMERICAN IDOL: HOW J.LO GOT HER MOJO BACK
THE REAL AMERICAN IDOL: HOW J.LO GOT HER MOJO BACK
Posted by Hannah Elliott 5/16/2012 @ 9:56AM This story, by Hannah Elliott and Jenna Goudreau, appears in theCelebrity 100 issue of FORBESmagazine.  It’s 9:30 on a Thursday night in Los Angeles, a...
HOLLYWOOD BRANDED LAUNCHES HISPANIC CONSUMER MARKETING DIVISION
HOLLYWOOD BRANDED LAUNCHES HISPANIC CONSUMER MARKETING DIVISION
  May 2, 2012 Rebecca Villaneda–HispanicBusiness Sofia Vergara is one example of a popular Hispanic celebrity that Hollywood Branded may target for endorsements. Los Angeles-based agenc...
PR: HOLLYWOOD BRANDED INC. SET TO SERVICE THE HISPANIC MARKET – FIRST GLOBAL ENTERTAINMENT MARKETING POWERHOUSE TO OFFER SERVICES THAT WILL BREACH THE MORE THE MORE THAN 52 MILLION STRONG IN THE HISPANIC CONSUMER MARKET
PR: HOLLYWOOD BRANDED INC. SET TO SERVICE THE HISPANIC MARKET – FIRST GLOBAL ENTERTAINMENT MARKETING POWERHOUSE TO OFFER SERVICES THAT WILL BREACH THE MORE THE MORE THAN 52 MILLION STRONG IN THE HISPANIC CONSUMER MARKET
Posted on: April 30th, 2012  Hollywood Branded Inc. today announced the official launch of its Hispanic Consumer Marketing Division servicing the entertainment, corporate and consumer lifestyle se...
HOLLYWOOD BRANDED INC. SET TO SERVICE THE HISPANIC MARKET
HOLLYWOOD BRANDED INC. SET TO SERVICE THE HISPANIC MARKET
PRWeb – Mon, Apr 30, 2012 The L.A. Based Agency is the First Global Entertainment Marketing Powerhouse to Offer Services that will Breach the More than 52 Million Strong in the Hispanic Consumer M...
TREND ALERT – BRANDING WITH BIG NAMES
TREND ALERT – BRANDING WITH BIG NAMES
Posted by EHoff on 3/27/12 With celebrities being key influences in our society, what better way is there to market your product then putting your brand directly into their hands. Celebrities appe...
VENDOR NEWSMAKER Q&A: STACY JONES
VENDOR NEWSMAKER Q&A: STACY JONES
Jones talks sports, entertainment endorsements and attracting Hispanic consumers By: James E. Guyette | May 25th, 2012 April’s launch of the new Hispanic Consumer Marketing Division of Ho...
HOW TO GET YOUR PRODUCT INTO FAMOUS HANDS
HOW TO GET YOUR PRODUCT INTO FAMOUS HANDS
By David Mielach | LiveScience.com – Mon, Feb 27, 2012 Movie studios aren’t the only businesses that will benefit from a post-Oscars bump. Businesses of all sorts will take advantage of the fame a...
HOW TO GET YOUR PRODUCT INTO FAMOUS CELEBRITY HANDS
HOW TO GET YOUR PRODUCT INTO FAMOUS CELEBRITY HANDS
4:30 AM ET   |   By: David Mielach, BusinessNewsDaily Staff Writer Movie studios aren’t the only businesses that will benefit from a post-Oscars bump. Businesses of all sorts will take advant...
SECRETS TO PRODUCT PLACEMENT & BRANDING
SECRETS TO PRODUCT PLACEMENT & BRANDING
JANUARY 14, 2012   ADMIN Stacy Jones has over fifteen years of leadership experience building global product placement branding campaigns for the entertainment industry. Acknowledged as an expert ...
STACY JONES
STACY JONES
Typically product placement agencies work either on a retainer or one-off basis.  Retainer clients are preferable because it allows the agency time to educate productions on the product and its f...
GLOBAL BRANDS AND COMPANIES ENTERTAINED ABC’S “EXTREME MAKEOVER: HOME EDITION” – CAST, CREW, CELEBRITY ATTENDEES IN A FORCEFUL SHOW OF SUPPORT
GLOBAL BRANDS AND COMPANIES ENTERTAINED ABC’S “EXTREME MAKEOVER: HOME EDITION” – CAST, CREW, CELEBRITY ATTENDEES IN A FORCEFUL SHOW OF SUPPORT
The Event Presented by Hollywood Branded Inc. Brought Popular Corporate Entities Together and Benefitted the American Cancer Society In a Fun-Filled and Interactive Setting at the Historic Vibiana...
‘TRANSFORMERS: DARK OF THE MOON’: HOW THE SEQUEL’S STAR CARS WERE CAST
‘TRANSFORMERS: DARK OF THE MOON’: HOW THE SEQUEL’S STAR CARS WERE CAST
The latest episode in Paramount’s franchise features heavy auto product placement — and only “good guy” roles for carmakers. 2:32 PM PDT 6/22/2011 by Daniel Miller Like th...
INTERVIEW: STACY JONES OF HOLLYWOOD BRANDED
INTERVIEW: STACY JONES OF HOLLYWOOD BRANDED
by Erik Hollywood Branded Inc. is a Los Angeles based entertainment marketing agency, founded in 2007 by Stacy Jones. The agency specializes in product placement, celebrity endorsement, branded co...
HOW MASERATI LANDED SPOTS IN ‘LIMITLESS’ AND ‘ENTOURAGE’ FOR FREE
HOW MASERATI LANDED SPOTS IN ‘LIMITLESS’ AND ‘ENTOURAGE’ FOR FREE
3:10 PM PST 3/11/2011 by Daniel Miller   The Hollywood Reporter magazine looks at how nimble marketing allows the car company to compete in product placement against bigger rivals. The foll...
MOST PRODUCT PLACEMENT IN A TOP FILM FOR 2010 … AND THE AWARD GOES TO?
MOST PRODUCT PLACEMENT IN A TOP FILM FOR 2010 … AND THE AWARD GOES TO?
By Bonnie McCarthy Posted 12:00PM 02/24/11 Photo Credit: Ian Gavan The biggest name in movies will be missing from the red carpet on Oscar night even though it had more work in No. 1 hit films ...
PARAMOUNT PICTURES HIRES HOLLYWOOD BRANDED INC. FOR ‘NO STRINGS ATTACHED’ WITH NATALIE PORTMAN
PARAMOUNT PICTURES HIRES HOLLYWOOD BRANDED INC. FOR ‘NO STRINGS ATTACHED’ WITH NATALIE PORTMAN
(March 15, 2010) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Paramount Pictures to oversee all product placement and brand integration for the up...
PARAMOUNT PICTURES HIRES HOLLYWOOD BRANDED INC. FOR DINNER FOR SCHMUCKS
PARAMOUNT PICTURES HIRES HOLLYWOOD BRANDED INC. FOR DINNER FOR SCHMUCKS
(September 15, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Paramount Pictures to oversee all product placement and brand integration for th...
HOLLYWOOD BRANDED INC. SECURES 150 BRANDS FOR LIVE ACTION GAME
HOLLYWOOD BRANDED INC. SECURES 150 BRANDS FOR LIVE ACTION GAME
(August 21, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has secured over 150 brands for Fashion Finder, the first-ever live action hidden objects game. The F...
MOZAIK MULTIMEDIA POISED TO REVOLUTIONIZE ADVERTISEMENT MODELS WITH CONTENT TECHNOLOGY
MOZAIK MULTIMEDIA POISED TO REVOLUTIONIZE ADVERTISEMENT MODELS WITH CONTENT TECHNOLOGY
Published on June 2, 2009 by David Castillo Mozaik Multimedia launches Content Technology, a groundbreaking new software solution that connects consumers to appealing products they see in movies, ...
ANCHOR BAY FILMS HIRES HOLLYWOOD BRANDED INC. FOR NEW FILM AND SOON THE DARKNESS
ANCHOR BAY FILMS HIRES HOLLYWOOD BRANDED INC. FOR NEW FILM AND SOON THE DARKNESS
(January 9, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Anchor Bay Films to oversee all product placement and brand integration for the upc...
HOLLYWOOD BRANDED INC. SECURES OVER 50 BRANDS FOR MY FAIR WEDDING EPISODES
HOLLYWOOD BRANDED INC. SECURES OVER 50 BRANDS FOR MY FAIR WEDDING EPISODES
November 30, 2008 (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., secured over fifty brands to participate in the development of four My Fair Wedding episodes. The Bra...
RED HERRING
RED HERRING
A campaign for Scarlet leads viewers astray Hire a high-profile Hollywood film director for your TV creative. Cast a Catherine Zeta-Jones look-alike starlet as a spy-superhero-action-star leading ...
DREAMWORKS HIRES HOLLYWOOD BRANDED INC. FOR NEW EDDIE MURPHY FILM
DREAMWORKS HIRES HOLLYWOOD BRANDED INC. FOR NEW EDDIE MURPHY FILM
(May 15, 2008) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by DreamWorks to oversee all product placement and brand integration for the upcoming fil...
BRANDED ENTERTAINMENT: 5TH CONFERENCE PRODUCT PLACEMENT
BRANDED ENTERTAINMENT: 5TH CONFERENCE PRODUCT PLACEMENT
14 November 2007 in Nurtingen / Stuttgart, Germany Stacy Jones, President of Hollywood Branded was one of the panelists for the 5th Conference in Product Placement for Branded Entertainment taking...

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CASE STUDIES

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INDUSTRY TESTIMONIALS

“We wanted to thank you for all you did over the past couples of months with setting up Club Med's partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!” - THE ZIMMERMAN AGENCY, INC.
“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BLACKBERRY
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - GIGASET COMMUNICATIONS
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Philips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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