PROMOTION & LICENSING
Promotions:At Hollywood Branded, we sincerely believe that promotions between our corporate clients and the entertainment business increase brand awareness.Our promotional opportunities include crossover campaigns in traditional advertising and media, world premieres, in-store point of sale materials, private screenings, sweepstakes, and premiere parties. We also partner complimentary corporate brands together to reach an expanded audience.Partnering with an entertainment property at an early-stage in development will help guarantee and assure your placement or integration finds success. It will also enable you to leverage the key points of your marketing objectives.We will research and identify relevant entertainment properties, strategize with client and agencies elements to be leveraged, oversee activation of promotional elements and present a case study upon completion.The Promotional Alliance process includes the following:
- Research and identify relevant entertainment properties
- Strategize with you and your team about the potential elements available for leverage.
- Develop a letter of intent
- Oversee activation of promotion elements, the education process and follow through on agreed-upon elements
- Present a case study and ROI report upon completion
Licensing:Hollywood Branded will assist you in sourcing, strategizing, negotiating and executing licensing relationships with entertainment properties and celebrities. These partnerships allow your brand to have the connection and allure of celebrity endorsement while enhancing your company’s credibility. Property Licensing is typically based on a brand paying a fee to the rights holder and sharing a percentage of sales revenue with the rights holder.Hollywood Branded will secure rights and contractual permissions on behalf of your brand for digital content for use at the following events:
- Corporate marketing presentations
- Advertising campaigns
Rights may be inclusive of film, television, sports programming, video gaming and music properties, whether your campaign be international, national or regional.