AGENCY SERVICES

Branded Content: At Hollywood Branded, we work with your company to create branded content that best positions your products and services. Our production team creates entertaining content that allows full control of brand positioning and marketing messages, which is embraced and welcomed by your targeted customers.

Brand Integration: It’s a proven fact: when people see their favorite celebrities holding, wearing or even standing near certain products in movies or television shows, they will buy them. Consumers are influenced to purchase a product when they see a brand’s logo, hear a verbal mention of, or recognize a product they are familiar with in an entertainment property.

Celebrity Endorsement: There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. Hollywood Branded can secure celebrities to help increase your sales through perceived celebrity endorsement.

Promotions & Licensing: At Hollywood Branded’s promotional opportunities include crossover campaigns in traditional advertising and media, world premieres, in-store point of sale materials, private screenings, sweepstakes, and premiere parties. Hollywood Branded will also assist you in sourcing, strategizing, negotiating and executing licensing relationships with entertainment properties and celebrities.

Social Media: We work with our clients to develop social media strategies and campaigns that people want to share. Our social media services include education on current trends, contests, campaign strategy development as well as servicing and maintaining your social media sites including Twitter and Facebook.

Public Relations: Hollywood Branded recognizes the need for public relations communications and offers the ability to extend your entertainment marketing program into a comprehensive sales marketing tool through targeted consumer and business media outreach.

Media Monitoring: Do you know what is being said during television shows about you and your company? Hollywood Branded has a state of the art recording and monitoring facility, which allows us to record unlimited hours of broadcast programming every day. Our Video Monitoring Service allows us to monitor all television programming and provide comprehensive tracking of both visual and verbal mention of your company. We store and have access to up to two years of TV programming, and can do historical searches for your company and/or your competitors’ brand mentions and ad campaigns.

Production Representation: Our production resources division, Productions Branded, works with productions of all sizes to help reduce and offset the cost of creating and marketing TV shows, Feature Films, Video Games, Web Series and Music Videos. Services include the procurement of barter (free) product for on-screen use; negotiation of cash fee deals for larger scale on-screen brand integrations; identification and development of promotional and licensing partners and the resourcing of discounted or gratis swag for production cast and crew, premiere and wrap parties, et al. We offer more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.

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CASE STUDIES

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INDUSTRY TESTIMONIALS

“We wanted to thank you for all you did over the past couples of months with setting up Club Med's partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!” - THE ZIMMERMAN AGENCY, INC.
“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BLACKBERRY
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - GIGASET COMMUNICATIONS
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Philips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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310.606.2030