Branded Content: At Hollywood Branded, we work with your company to create branded content that best positions your products and services. Our production team creates entertaining content that allows full control of brand positioning and marketing messages, which is embraced and welcomed by your targeted customers.
Brand Integration: It’s a proven fact: when people see their favorite celebrities holding, wearing or even standing near certain products in movies or television shows, they will buy them. Consumers are influenced to purchase a product when they see a brand’s logo, hear a verbal mention of, or recognize a product they are familiar with in an entertainment property.
Celebrity Endorsement: There is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages. Hollywood Branded can secure celebrities to help increase your sales through perceived celebrity endorsement.
Promotions & Licensing: At Hollywood Branded’s promotional opportunities include crossover campaigns in traditional advertising and media, world premieres, in-store point of sale materials, private screenings, sweepstakes, and premiere parties. Hollywood Branded will also assist you in sourcing, strategizing, negotiating and executing licensing relationships with entertainment properties and celebrities.
Social Media: We work with our clients to develop social media strategies and campaigns that people want to share. Our social media services include education on current trends, contests, campaign strategy development as well as servicing and maintaining your social media sites including Twitter and Facebook.
Public Relations: Hollywood Branded recognizes the need for public relations communications and offers the ability to extend your entertainment marketing program into a comprehensive sales marketing tool through targeted consumer and business media outreach.
Media Monitoring: Do you know what is being said during television shows about you and your company? Hollywood Branded has a state of the art recording and monitoring facility, which allows us to record unlimited hours of broadcast programming every day. Our Video Monitoring Service allows us to monitor all television programming and provide comprehensive tracking of both visual and verbal mention of your company. We store and have access to up to two years of TV programming, and can do historical searches for your company and/or your competitors’ brand mentions and ad campaigns.
Production Representation: Our production resources division, Productions Branded, works with productions of all sizes to help reduce and offset the cost of creating and marketing TV shows, Feature Films, Video Games, Web Series and Music Videos. Services include the procurement of barter (free) product for on-screen use; negotiation of cash fee deals for larger scale on-screen brand integrations; identification and development of promotional and licensing partners and the resourcing of discounted or gratis swag for production cast and crew, premiere and wrap parties, et al. We offer more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.