- All
- Brand Integration
- Celebrity Initiative
- Event Activation
- Licensing
- Media Buy
- Partnerships
- Product Placement
- Public Relations
- Social Media
Project Runway Pilot Pen Integration
Brand Integration, Partnerships
Hollywood Branded was brought on board by Pilot Pen and their full service agency, Bright Red TBWA, to research, develop and bring to life a multi-prong television series partnership that would showcase the brand's FriXion Erasable Pen both writing and erasing in scenes. The partnership that was ultimately created was with Lifetime's Project Runway, establishing [...]
Middle School Pilot Pen Integration
Partnerships, Product Placement
Pilot Pen’s FriXion erasable pen has a core target of moms and kids through teens, and Hollywood Branded presented an advertising solution to bring heightened awareness and influence purchase during the key back to school season. After our team read a script where there was heavy pen and drawing by a 14 year old character, [...]
Caffe Bene and Superman
Licensing, Partnerships
Hollywood Branded spearheaded an integration and promotional partnership between movie production Batman v Superman: Dawn of Justice and South Korea's coffee and bakery retailer, Caffe Bene. This strategic partnership resulted in increased brand awareness for both the brand as well as the feature film property, and brought the film into a retail store setting where traditional advertising is not available to purchase.
GAF – Duck Dynasty
Media Buy, Public Relations, Social Media
We partnered America's #1 roofing company with Duck Dynasty, the #1 reality show, and launched the brand's first national media campaign. GAF made a major engagement impact with their B2B target the week before their largest trade show, driving conversation - and visits.
Canadian Club – Mad Men
Brand Integration, Partnerships
We made Canadian Club Don Draper's drink of choice in Mad Men, and provided a platform to build a national advertising campaign partnership. Canadian Club has obtained 4.3% annual sales growth since the debut on Mad Men.
Jason Derulo – PassionRoses Social Media Campaign
Public Relations, Social Media
We partnered musician Jason Derulo with PassionRoses to drive traffic to the website.... and the results were phenomenal. The extraordinary stunt provided PassionRoses over 187 milion impressions from 50+ press outlets including, People Magazine, E! Online & E! News, Us Weekly, Huffington Post, Perez Hilton, OK! Magazine, and many more... along with new sales.
Harman Kardon – New York Fashion Week
Brand Integration, Celebrity Initiative, Event Activation, Media Buy, Public Relations, Social Media
We launched Harman Kardon's white headphones through a fashion show activation at New York Fashion Week. The campaign received over 370 million media and 19 million social media impressions, and yielded a 970% increase in Twitter traffic during the activation.
Rosa Regale – Estelle
Brand Integration, Celebrity Initiative, Event Activation, Licensing, Partnerships, Public Relations, Social Media
We created a multi-platform partnership with new-to-market sparkling wine Rosa Regale and R&B musician Estelle. The campaign catapulted the brand into major sales success with a new demographic.
Coffee Beanery – Shameless
Brand Integration, Social Media
We built a Coffee Beanery retail store location on the set of Shameless, with a primary cast member as an employee. The brand partnership was seen by over 10 million viewers in first run airings.
Pilot Pen – Fashion Star
Licensing, Media Buy, Partnerships, Public Relations, Social Media
We launched a new line of Pilot Pens with the TV series Fashion Star. The digital campaign received over 14 million impressions and Pilot Pen surpassed all of their goals through this partnership with NBC’s Fashion Star.
Dearfoams – Jimmy Kimmel & Slipper Fairy Campaign
Brand Integration, Celebrity Initiative, Event Activation, Media Buy, Public Relations, Social Media
We impacted holiday retail sales for footwear company Dearfoams with a partnership with late night talk show host Jimmy Kimmel and a host of other celebrities. The campaign successfully opened sales to a younger target demographic, shown by the tens of thousands of tweets and new website visitors -and sales.
Coffee Beanery Jack The Giant Slayer Strategic Partnership
Licensing
We partnered Coffee Beanery with a Warner Bros. feature film for a retail promotion, and made their social media numbers sky rocket! The happy client received over 16MM Press Views from over 3,000 press sites, 600,000 impressions on Facebook with over 18,000 engaged users, while driving their own social media fans upward.
Crayola – Giuliana & Bill
Brand Integration, Celebrity Initiative, Partnerships, Public Relations, Social Media
We bolstered a brand through a trend-setting celebrity partnership with multiple touch-points. Crayola received over 5 million social media impressions and another 15 million impressions through additional press and TV Coverage on E! News and Giuliana & Bill.
BlackBerry – Up In The Air
Brand Integration, Partnerships
We crafted a multi-tiered partnership between BlackBerry and the movie Up In The Air to showcase business usage of the mobile device and software platform. George Clooney became renown the world over for using BlackBerry - creating a major sales impact on consumers and desire to build by software developers.
Namco Bandai – Ellen DeGeneres
Brand Integration, Social Media
We debuted video game manufacturer Namco Bandai's newest games on Ellen in order to impact retail partner holiday sales! Holiday sales were positively impacted by the implied celebrity endorsement and accompanying press.