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Pilot Pen’s FriXion erasable pen has a core target of moms and kids through teens, and Hollywood Branded presented an advertising solution to bring heightened awareness and influence purchase during the key back to school season. After our team read a script where there was heavy pen and drawing by a 14 year old character, we realized there was a goldmine of an opportunity for Pilot, as the film fit their needs perfectly.
Hollywood Branded created a branded content partnership with Lifetime’s Project Runway, establishing Pilot FriXion Eraseable Pen as the Official Pen of Project Runway and building messaging, insert shots, product usage, prizing, social media overlays, behind the scenes content, radio contest and magazine advetorial.
Hollywood Branded spearheaded an integration and promotional partnership between movie production Batman v Superman: Dawn of Justice and South Korea's coffee and bakery retailer, Caffe Bene. This strategic partnership resulted in increased brand awareness for both the brand as well as the feature film property, and brought the film into a retail store setting where traditional advertising is not available to purchase.
We partnered Coffee Beanery with a Warner Bros. feature film for a retail promotion, and made their social media numbers sky rocket! The happy client received over 16MM Press Views from over 3,000 press sites, 600,000 impressions on Facebook with over 18,000 engaged users, while driving their own social media fans upward.
We crafted a multi-tiered partnership between BlackBerry and the movie Up In The Air to showcase business usage of the mobile device and software platform. George Clooney became renown the world over for using BlackBerry - creating a major sales impact on consumers and desire to build by software developers.