- Brand Integration
- Celebrity Initiative
- Event Activation
- Media Buy
- Product Placement
- Public Relations
- Social Media
Hollywood Branded was brought on board by Pilot Pen and their full service agency, Bright Red TBWA, to research, develop and bring to life a multi-prong television series partnership that would showcase the brand's FriXion Erasable Pen both writing and erasing in scenes. The partnership that was ultimately created was with Lifetime's Project Runway, establishing [...]
Pilot Pen’s FriXion erasable pen has a core target of moms and kids through teens, and Hollywood Branded presented an advertising solution to bring heightened awareness and influence purchase during the key back to school season. After our team read a script where there was heavy pen and drawing by a 14 year old character, [...]
Hollywood Branded spearheaded an integration and promotional partnership between movie production Batman v Superman: Dawn of Justice and South Korea's coffee and bakery retailer, Caffe Bene. This strategic partnership resulted in increased brand awareness for both the brand as well as the feature film property, and brought the film into a retail store setting where traditional advertising is not available to purchase.
We partnered Coffee Beanery with a Warner Bros. feature film for a retail promotion, and made their social media numbers sky rocket! The happy client received over 16MM Press Views from over 3,000 press sites, 600,000 impressions on Facebook with over 18,000 engaged users, while driving their own social media fans upward.
We crafted a multi-tiered partnership between BlackBerry and the movie Up In The Air to showcase business usage of the mobile device and software platform. George Clooney became renown the world over for using BlackBerry - creating a major sales impact on consumers and desire to build by software developers.