Brands are synonymous with the celebrities that promote it. “But the right spokesperson doesn’t make the actual product better. In fact in many instances, a celebrity endorsement means just a higher price tag.”
A key to having great celebrity endorsed products is matching the media perception of a celebrity to a brand that fits. Great celebrity endorsed products examples are Ashton Kutcher and Nikon, Kelly Ripa and Electrolux, and George Foreman with his non-stick grill.
According to the Journal of Advertising Research, stocks of companies endorsed by celebrities go up an average of .25%. And according to Advertising Age, sales can increase
up to 20% when endorsement starts. Just last year, headphones priced over $100 with sales over $340 million dollars in the US alone (Think Beats by Dre and Simon Cowell’s Sony-branded X headphones). Using headphones as an example, these celebrity branded products work well because both moguls are pioneers in the music industry and appeal to mass audiences.
What do you think about celebrity endorsed products?
Via Yahoo! Shopping.