Trojans Featured in Wanted
Insert On Screen Exposure

Wesley Gibson (James McAvoy) finds out his long lost father is an assassin. When his father is murdered, Wesley is recruited into his father’s old organization and trained by a man named Sloan (Morgan Freeman) to follow in his dad’s footsteps.

What Hollywood Branded Inc. Did:

The Productions Branded division secured the opportunity for a box of Trojan condoms to receive an insert shot when Barry (Chris Pratt) grabs watermelon flavored condoms at the convenience store counter while Wesley purchases a refill of his medication. Barry comments on the condoms with a smirk, “Chicks dig it.”


Overall Placement Value: $133,333
Audience Reach: 55,416,666
Overall Audience Retention: 27,748,800
Positive Feeling from Placement: 15,927,811
Influenced to Purchase from Viewing Placement: 10,378,050