Brand Integration allows you to reach consumers by integrating products or messages within the entertainment content already being consumed. It is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.
Brand Integration is more so guaranteed by production, allowing Interactive Campaigns and Co-Promotions to be built to support the partnership, including: co-branded media buys, retail POS, sweepstakes & social media campaigns.
Talk Show Integration
PLACEMENT & PROMO
Be the talk of the town on air and online! Receive implied celebrity endorsement from the hosts of America’s favorite talk shows. Segments are crafted to feature key messaging and product year round, with additional Holiday specific audience gifting opportunities throughout the year.
NEWS & RADIO
Local news, talk and radio programming offers the ability to create individual or region-specific targeted campaigns featuring your brand. Options may include spokesperson interviews, visits to retail locations, contests and more.
MUSIC VIDEO INTEGRATIONS
Brand or Product Inclusion
Music videos offer one of the most affordable and fastest options for a brand to appear on screen alongside top rated celebrity musicians. Brands can reach tens to hundreds of millions of fans who watch music videos online. Guaranteed seconds and logo visibility, and options to create social layover campaigns.
There are opportunities to feature your brand in top rated game shows and reality competition series. Options range from trade of the item(s) to a fee based sponsorship. Brands will typically get a messaging point called out by the host or announcer, along with visual exposure of the brand and the logo. Game shows typically have consistently high audience viewership, and a surprisingly wide reach of consumer ages./span>
VIDEO & CASUAL ONLINE
Integration in video gaming content offers partnerships with console, multi player computer, casual and mobile video games with guaranteed logo visibility. There is the additional option to create a co-promotional partnership with the content for retail and online usage.
BEHIND THE SCENES
Behind The Scenes branding opportunities exist on the sets of TV shows, feature films, music videos with trendsetters and influencers – and can extend to production offices, studio lots and more! Activations are fully staffed by Hollywood Branded and customized to be relevant to brand, and can range from on set events to Hollywood premiere parties and more. Photos, Testimonials and Social Media Content are secured from these event activations.
Experience the Results of Making Your Brand a Part of the Action!
Brand Integration Services offer you a straight-forward method for delivering your brand image to potential customers within a specific target market. Brand integration allows you to repeatedly be “in the face” of customers who have their guard down and are open to the messages they are receiving, as opposed to in traditional marketing which had a negative perception and guarded reception.
Hollywood Branded offers Media Buying services to support Brand Integration campaigns for both TV and Digital.
Increase consumer recall and brand awareness.
Opportunities are TARGETED based on the brand’s core demographic.
Viewers are engaged with the content, heightening brand recognition and resulting in brand sales impact.