Branded Product and Content
Integration

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AUTHENTICATE YOUR BRAND MESSAGE

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Brand Integration allows you to reach consumers by integrating products or messages within the entertainment content already being consumed. It is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.

WHY INTEGRATE?

01

Brand Integration

SCRIPT INCLUSION & PLACEMENT

Brand Integration is more so guaranteed by production, allowing Interactive Campaigns and Co-Promotions to be built to support the partnership, including: co-branded media buys, retail POS, sweepstakes & social media campaigns.

02

Talk Show Integration

PLACEMENT & PROMO

Be the talk of the town on air and online! Receive implied celebrity endorsement from the hosts of America’s favorite talk shows. Segments are crafted to feature key messaging and product year round, with additional Holiday specific audience gifting opportunities throughout the year.

03

NEWS & RADIO

SHOW INTEGRATIONS

Local news, talk and radio programming offers the ability to create individual or region-specific targeted campaigns featuring your brand. Options may include spokesperson interviews, visits to retail locations, contests and more.

04

MUSIC VIDEO INTEGRATIONS

Brand or Product Inclusion

Music videos offer one of the most affordable and fastest options for a brand to appear on screen alongside top rated celebrity musicians. Brands can reach tens to hundreds of millions of fans who watch music videos online. Guaranteed seconds and logo visibility, and options to create social layover campaigns.

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05

Contests and Game Shows

INTEGRATION & PROMOTION

There are opportunities to feature your brand in top rated game shows and reality competition series. Options range from trade of the item(s) to a fee based sponsorship. Brands will typically get a messaging point called out by the host or announcer, along with visual exposure of the brand and the logo. Game shows typically have consistently high audience viewership, and a surprisingly wide reach of consumer ages./span>

06

VIDEO & CASUAL ONLINE

GAMING INTEGRATIONS

Integration in video gaming content offers partnerships with console, multi player computer, casual and mobile video games with guaranteed logo visibility. There is the additional option to create a co-promotional partnership with the content for retail and online usage.

07

BEHIND THE SCENES

ACTIVATIONS

Behind The Scenes branding opportunities exist on the sets of TV shows, feature films, music videos with trendsetters and influencers – and can extend to production offices, studio lots and more! Activations are fully staffed by Hollywood Branded and customized to be relevant to brand, and can range from on set events to Hollywood premiere parties and more. Photos, Testimonials and Social Media Content are secured from these event activations.

Experience the Results of Making Your Brand a Part of the Action!

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