DON FRANCISCO ON EXTRA
Hollywood Branded Secures Product Exposure on Extra.
Synopsis:

“Extra”, hosted by Mario Lopez, the second-longest-running entertainment magazine on television, continues to bring a hip and fresh spin on the television news genre.  “Extra” is a television news update show on current events in the mass-entertainment business such as movies, TV, music, etc.

 

What Hollywood Branded Inc. Did:

Don Francisco’s coffee receives hands on exposure and verbal mention when Host Mario Lopez announces the giveaway of the day.  “Tomorrow is St. Patty’s Day and we have the perfect giveaway for you,” he says.  “Why not wake up in the morning with Don Francisco’s coffee…”  The giveaway was featured on the show’s official website and newsletter distributed to 1.5 million fans.

 

Results/Placement ROI:

Overall Placement Value: $270,000.00
Audience Reach: 3,785,100
Overall Audience Retention: 3,406,590
Positive Feeling From Placement: 1,955,383
Influenced To Purchase Product: 1,274,065