ISOTONER SMARTOUCH ON EXTRA
Hollywood Branded Secures Product Exposure on Extra.
Synopsis:

“Extra”, hosted by Mario Lopez, the second-longest-running entertainment magazine on television, continues to bring a hip and fresh spin on the television news genre.  “Extra” is a television news update show on current events in the mass-entertainment business such as movies, TV, music, etc.

 

What Hollywood Branded Inc. Did:

The ISOTONER smarTouch Gloves receive hands on exposure and verbal mention when host Mario Lopez calls Dr. Gadget on screen. “These are the ISOTONER smarTouch Gloves,” says Dr. Gadget while demonstrating the gloves with a touch-screen BlackBerry, “The actual conductive thread is woven into the index and thumb finger so now you can use your touch-screen.” The giveaway was also featured on the “Extra” website and newsletter which reaches to 1.1 million fans.

 

Results/Placement ROI:

Overall Placement Value: $180,000.00
Audience Reach: 2,199,600
Overall Audience Retention: 1,099,800
Positive Feeling From Placement: 631,285
Influenced To Purchase Product: 411,325