Wanted: Four Vipers
HB Inc. Secured Automobiles Saving Thousands
Synopsis:

Wesley Gibson (James McAvoy) finds out his long lost father is an assassin. When his father is murdered, Wesley is recruited into his father’s old organization and trained by a man named Sloan (Morgan Freeman) to follow in his dad’s footsteps.

What Hollywood Branded Inc. Did:

The Productions Branded division secured four Vipers from Mopar (a division of Dodge) for the production. Mopar also provided extra paint, wheels, tires, fenders and glass for the vehicles, equipped production with 3D engineering data for special effects and allowed production to destroy/damage all cars during action shots. The vehicle was used as Wesley’s primary escape vehicle in the first chase scene of the film with Fox (Angelina Jolie) as the driver, and was featured in the movie’s trailer – a value exceeding several million dollars alone.

ROI METRICS:

Overall Placement Value: $2,232,000
Audience Reach: 55,416,666
Overall Audience Retention: 27,748,800
Positive Feeling from Placement: 15,927,811
Influenced to Purchase from Viewing Placement: 10,378,05