TECATE BEER IN HELLBOY II
Productions Branded Secures Two Minutes On-Screen Exposure
Synopsis:

When the Nazis attempt to use black magic during the last days of World War II, a monkey-like demon is thrown into the real world. Prof. Trevor Bruttenholm, an expert in the occult, discovers the creature and rescues it from any danger. The creature grows up and goes by the name of Hellboy. Working in secrecy for The B.P.R.D. (Bureau of Paranormal Research and Defense), Hellboy works to rid any evil.

In this second film, an evil elf breaks an ancient pact between humans and creatures, as he declares war against humanity. He is on a mission to release The Golden Army, a deadly group of fighting machines that can destroy the human race. As Hell on Earth is ready to erupt, Hellboy and his crew set out to defeat the evil prince before The Golden Army can destroy humanity’s existence.

What Hollywood Branded Inc. Did:

Our Productions Branded division secured on screen exposure for Tecate in Hellboy II including the following:

  • Tecate received two minutes of on screen exposure starting with Hellboy (Ron Perlman) opening his Tecate-filled locker. He opens and drinks a can of Tecate while speaking to Johann Krauss.
  • Tecate received additional hands on exposure when Hellboy opens his second can of beer in the hallway of The B.P.R.D.
  • Tecate accompanies Hellboy to the library, where his sidekick, Abe, is listening to classical music and romantic loves songs. They discuss their love interests and passions over a dozen Tecates.
ROI METRICS:

Overall Placement Value: $326,025
Integration Cost: $50,000
CPM: $0.66
Audience Reach: 75,754,670 viewers
Overall Audience Retention: 68,526,000
Positive Feeling From Placement: 39,333,924
Viewers Influenced To Purchase: 25,628,724