Julia Roberts: An American Cinematheque Tribute
Hollywood Branded Provides Behind the Scenes Sponsorship
Synopsis:

The American Cinematheque Award is presented annually to an extraordinary artist currently making a significant contribution to the art of the Moving Picture. For the 5th year, FIJI Water provided water for the cocktail reception, dinner tables and gift bags. Denzel Washington presented his The Pelican Brief co-star, Academy Award Winner Julia Roberts, with the 22nd American Cinematheque Award at the Cinematheque annual benefit gala on Friday, October 12, 2007 at the Beverly Hilton Hotel International Ballroom in Beverly Hills. AMC premiered the Award Show broadcast of “Hollywood Celebrates Julia Roberts: An American Cinematheque Tribute”, on December 5, 2007.

What Hollywood Branded Inc. Did:

Our Hollywood Branded division secured the opportunity for FIJI Water to participate for their fifth year of becoming the official water sponsor of the televised event, providing water for the cocktail reception, dinner tables and gift bags.

Results/Placement ROI:

The event was televised on AMC, with bottles of FIJI Water prominently displayed in front of Julia Roberts and other attending celebrities.