Trojans Featured in Wanted
Insert On Screen Exposure
Synopsis:

Wesley Gibson (James McAvoy) finds out his long lost father is an assassin. When his father is murdered, Wesley is recruited into his father’s old organization and trained by a man named Sloan (Morgan Freeman) to follow in his dad’s footsteps.

What Hollywood Branded Inc. Did:

The Productions Branded division secured the opportunity for a box of Trojan condoms to receive an insert shot when Barry (Chris Pratt) grabs watermelon flavored condoms at the convenience store counter while Wesley purchases a refill of his medication. Barry comments on the condoms with a smirk, “Chicks dig it.”

ROI METRICS:

Overall Placement Value: $133,333
Audience Reach: 55,416,666
Overall Audience Retention: 27,748,800
Positive Feeling from Placement: 15,927,811
Influenced to Purchase from Viewing Placement: 10,378,050