MAD MEN ON AMC

It’s New York in the 1960s, and the men and women who work at the Sterling Cooper Advertising Agency are some of the top names in the industry. Master manipulator and leading ad man Don Draper is at the top of his game, but there are those who want to see him topple down. Can he maintain his formidable status? Writer and executive producer Matthew Weiner of The Sopranos fame is the man behind this 13-episode original series on AMC now in its fourth season.

PUBLIC RELATIONS” – EPISODE 1 JULY 26, 2010

Canadian Club receives hands on and on screen exposure in multiple scenes of the first episode of the fourth season of Mad Men. 1) Don and Jack Laufer (Frank Keller) discuss business over a bottle of Canadian Club while lounging in Don’s office. 2) In a later scene, Don lounges and speaks to Roger Sterling (John Slattery) in his office while drinking a bottle of Canadian Club. 3) Canadian Club receives further set decoration exposure when Don walks into his apartment; we see the bottle on the kitchen counter where his housekeeper is preparing dinner. 4) The bottle remains on the counter in the following apartment scenes.

THE REJECTED – SEASON 4, EPISODE 4 AUGUST 15, 2010

Canadian Club receives hands on exposure in multiple scenes of the fourth episode of the fourth season of Mad Men. 1) Don picks up a bottle of Canadian Club while on a conference call. He realizes the bottle is empty and asks his secretary (Allison), Why is this empty? She responds, Because you drank it all. 2) At the end of the scene Allison grabs the empty bottle on her way out of the office. 3) In a later scene, Don pours himself a glass of Canadian Club after arguing with Allison over her feelings for him. 4) Canadian Club receives further exposure when Don pours himself a glass while speaking to the leader of the focus group Dr. Faye Miller (Cara Buono).

THE WALDORF STORIES – EPISODE 6 – AUGUST 29, 2010

Canadian Club receives hands on exposure when Don pours a glass for him and Peggy to enjoy in his office while speaking of a potential new hire. 2) Later in the episode, Canadian Club receives an insert shot when Don pours himself a drink after an exhausting day.

THE SUMMER MAN – EPISODE 8 – SEPTEMBER 12, 2010

Canadian Club receives hands on exposure when Don pours himself a drink when Lane Pryce (Jared Harris) and Pete walk into his office, reassuring him that Honda will not leave their agency.

 

ROI SUMMARY

$335,000 Media Value
Audience Reach: 9,069,120
Audience Retention: 7,047,180
Positive Feelings: 2,516,557
Influenced To Purchase : 637,7071