BAILEYS ON EXTRA
Hollywood Branded Secures Product Exposure on Extra.
Synopsis:

“Extra”, hosted by Mario Lopez, the second-longest-running entertainment magazine on television, continues to bring a hip and fresh spin on the television news genre.  “Extra” is a television news update show on current events in the mass-entertainment business such as movies, TV, music, etc.

 

What Hollywood Branded Inc. Did:

Baileys Coffee Creamers receive hands on exposure and verbal mention when Host Mario Lopez announces the “Extra” giveaway of the day. “Tomorrow is St. Patty’s Day  and we’ve got the perfect giveaway for you…non-alcoholic Baileys coffee creamers.  There are seven flavors to choose from and two are fat-free.  We’re also giving away a free trip to Ireland.  For your chance to win go to BaileysCreamers.com or ExtraTV.com.   How about we hand out some Baileys’ gift baskets right now!” The giveaway was featured on the show’s official website and newsletter distributed to 1.5 million fans.

 

Results/Placement ROI:

Overall Placement Value: $450,000.00
Audience Reach: 3,785,100
Overall Audience Retention: 3,406,590
Positive Feeling From Placement: 1,955,383
Influenced To Purchase Product: 1,274,065