Passion Growers Showcased as the “Official Rose of the 2011 Miss America Pageant”
Hollywood Branded Provides Opportunity For National Broadcast, Verbal, and Online Exposure
Synopsis:

The Miss America Organization presents the 90th Miss America Pageant broadcasting on ABC from Planet Hollywood Resort and Casino in Las Vegas on January 15, 2011.  The pageant is the world’s leading provider of scholarships for young women.  It also provides these women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of unique nationwide community-based programs.  Additional information about the Miss America Organization can be found at www.MissAmerica.org.

What Hollywood Branded Inc. Did:

Our Hollywood Branded division provided the opportunity for Passion Growers to partner with the Miss America Organization as the Official Rose of The 2011 Miss America Pageant. Miss America 2011 and her Court of Honor held Passion Growers Roses while the winner (Teresa Scanlan, Miss Nebraska, 17) was announced.  Passion Growers also receives a “Roses Furnished By” end credit and is identified as the “Official Rose of the 2011 Miss America Pageant” title via the organization’s official website.

ROI METRICS:

The 2011 Miss America Pageant on ABC drew an audience of 7.85 million viewers, a 47% viewership increase over last year’s TLC broadcast.