Passion Growers Featured on My Fair Wedding
Hollywood Branded Secures Verbal, On-screen, and Online Exposure
Synopsis:

My Fair Wedding brings in a dream team, led by celebrity Wedding Planner, David Tutera, on behalf of beleaguered friends and family members, to transform what could be a disaster wedding into a platinum style affair. Just three weeks before their wedding, David meets the Bride and delivers the news that everything she’s planned for months, from venue, décor, bridesmaid dresses and even her own wedding gown, is about to change. David and his team rescue couples heading for wedding disasters and turn their soirées into an affair to remember. “While every bride has a vision for her wedding, David Tutera has a few ‘revisions’.”

What Hollywood Branded Inc. Did:

Passion and Growers received multiple verbal mentions by Host and Wedding Planner David Tutera with extensive on air exposure during four separate My Fair Wedding episodes between November-December 2009.

  • “I’ve got 14,000 roses from Passion Growers that are everywhere.”
  • “The ceremony structure here has all the flowers from Passion Growers. 8,800 roses from Passion Growers which are in shades of pink and white.”
  • “Passion Growers provided 10,000 roses from Columbia all in the shades of a sunset in Mexico.”

Passion Growers also received exposure on the show’s official website under the “Vendor List” of each episode in which the brand participated.

ROI METRICS:

Overall Placement Value: $94,500.00
Audience Reach: 4,653,000
Overall Audience Retention: 4,187,700
Positive Brand Feeling from Placement: 2,403,739
Influenced To Purchase from Placement: 1,566,200