TYLER CANDLES FEATURED ON THE DOCTORS
Hollywood Branded Secures Audience Giveaway
Synopsis:

The Doctors features a panel of doctors discussing a variety of health topics. This panel delivers medical advice in an easily digestible, down-to-earth manner. Each doctor weighs in on medical topics brought up by guests and their real life experiences, as well as issues raised by users that are a part of the series’ online community.

What Hollywood Branded Inc. Did:

Our Hollywood Branded division secured a verbal mention and on screen exposure for The Tyler Candle Company during the Guide to Better Sex segment of The Doctors. Throughout the segment, a Tyler Candle display is placed on the desk with the doctors while they go through the five senses that contribute to sexual arousal. Dr. Travis Lane Stork introduces the sense of smell and its importance to an intimate experience. “You’re better served to get some nice scented candles. Light them, set a mood,” says Dr. Andrew Ordon. Dr. Lisa Masterson then points to the Tyler Candle display and speaks of how aromatherapy helps increase libido, “Those have a good scent because they have orange, jasmine, and it’s a good soy line of candles.” Later in the show, Dr. Stork surprises the audience by gifting them a Tyler Candle gift bag to help them jump start their new sex life.

ROI METRICS:

Overall Placement Value: $180,000
Audience Reach: viewers: 3,384,000
Overall Audience Retention: 3,045,600
Positive Feeling From Placement: 1,748,174
Influenced To Purchase After Viewing Placement: 1,139,054