WANTED: Casio Watches
Productions Branded Secures Starring Role
Synopsis:

Wesley Gibson (James McAvoy) finds out his long lost father is an assassin. When his father is murdered, Wesley is recruited into his father’s old organization and trained by a man named Sloan (Morgan Freeman) to follow in his dad’s footsteps.

What Hollywood Branded Inc. Did:

Our Productions Branded division sourced and provided two Casio watches and digital camera in Universal’s Wanted. In the first scene, a Casio watch on Wesley’s nightstand receives an insert shortly after he wakes up. Wesley wears the same watch throughout the film. It is particularly noticeable on Wesley during a shooting scene between Fox (Angelina Jolie) and Cross (Thomas Kretschmann) and during a train wreck scene. A Casio Exilim digital camera also receives hands on exposure when Fox uses the device to show Wesley photos of his first target. In a later scene, Wesley’s watch receives a clear insert when he awaits the detonation of his small bombs, bombs which also have incorporated Casio watches.

ROI METRICS:

Overall Placement Value: $360,000
Audience Reach: 55,416,666
Overall Audience Retention: 27,748,800
Positive Feeling from Placement: 15,927,811
Influenced to Purchase from Viewing Placement: 10,378,050