VITA COCO & ENTOURAGE
Hollywood Branded Secures Product Exposure for Entourage Episode
Synopsis:

Vince (Adrian Grenier) is a sexy young actor whose career is on the rise. To share the fun of his ride to the top of Hollywood and keep him grounded, Vince looks to Eric (Kevin Connolly), Drama (Kevin Dillon) and Turtle (Jerry Ferrara), his childhood buddies from Queens, NY. Together, they’ll navigate the highs and lows of Hollywood’s fast lane, where the stakes are higher, and the money and temptations greater, than ever before. But that certainly will not stop them from having fun the whole way through.

 

What Hollywood Branded Inc. Did:

Vita Coco receives set decoration and hands on exposure when Vince’s friends throw him an alcohol-free party to celebrate his release from rehab. Vince grabs a Vita Coco from the drink table while discussing a movie idea with Eric.

 

“Home Sweet Home”; Season 8, Episode 1 – 7.24.2011 :

Drama freaks out when Vince returns from rehab and the gang decides to throw a huge party to celebrate. Elsewhere, E and Scott’s new company is thriving and Drama clashes with his animated show’s costar.

 

Results/Placement ROI:

Overall Placement Value: $80,004.00
Audience Reach: 2,707,200
Overall Audience Retention: 1,624,320
Positive Feeling From Placement: 920,448
Influenced To Purchase Product: 2,316,481