Road To The Altar Web Series
Productions Branded Sources Promotional & Brand Integration Partners
Synopsis:

MWG Entertainment, a multi-platform digital production company, launched a new web series “Road To The Altar”,  starring Jaleel White (Family Matters) and Leyna Juliet Weber (As The World Turns). “Road To The Altar” premiered on various platforms across the Internet and mobile including YouTube.com, Joost, Sling, Koldcast, and Zillion TV.

“Road To The Altar” is the story of one man’s journey through Weddingland. In a series of interviews and on-location videos, all shot in a mockumentary aesthetic, the audience is invited to watch the planning, negotiating, and taffeta napkin setting, very serious business. Our hero, Simon, is the young groom trying to negotiate this ride with all the reason he can muster. Stylistically similar to The Office, “Road To The Altar” taps into the humor and insanity inherent in that oldest and most sacred of human traditions, the wedding.

What Hollywood Branded Inc. Did:

Our Productions Branded division secured all brand integration and promotional partners for this highly publicized web series.

Pier 1 Imports Integration

This was the first web series Pier 1 Imports has participated in for brand integration and product placement, providing props, set decoration, a shooting location, a web page and a sweepstakes. For the 10-week initial airing of the show, fans could log onto the “Road To The Altar” web site (www.roadtothealtar.com/sweepstakes) for the chance to win several great prizes including a Pier 1 Imports $1,000 gift card. Pier 1 Imports also created a page within their website showcasing the property to online viewers.

Press Exposure

Entertainment Tonight covered a day of filming at a local Los Angeles Pier 1 Imports store, providing exposure both on primetime television and online. Numerous press outlets picked up the press releases about the Pier 1 Imports partnership with the series, as did several Blogs, offering expansive national press coverage.

Results/Placement ROI:

Production Type: Web Series
Number: 10 Episodes
Length: 2 to 3 minutes each
New Episode: Posted 1x a week
Audience Demo: Females 30-40+
Monthly Distribution Potential: 480 Million Unique Reach
Top sites: Google Video, Yahoo Video, You Tube, MySpace, AOL Video, Veoh and more