CAFE RIO ON EXCUSED
Hollywood Branded Secures Brand Exposure on Excused.
Synopsis:

Excused is a fun and playful show hosted by Iliza Shlesinger (6th season winner of “Last Comic Standing”) that starts with a group of men competing for the affections of two women (or vice versa). Once the two women have eliminated the group of men down to one, the final man standing will have the opportunity to select the woman he wants to date.

 

What Hollywood Branded Inc. Did:

Hollywood Branded secured a verbal mention, and Café Rio packaging receives insert shots with clear branding and hands-on exposure as the two male contestants on the show duel with an eating contest.  Contestant: “Got some little Café Rio going…”

 

Results/Placement ROI:

Overall Placement Value: $45,000.00
Audience Reach: 688,200
Overall Audience Retention: 619,380
Positive Feeling From Placement: 355,524
Influenced To Purchase Product: 231,648