ARUBA GETAWAY ON ANDERSON
Hollywood Branded Secures Brand Exposure on Anderson.
Synopsis:

Anderson Cooper brings his experience as an award-winning journalist and storyteller, his passionate voice and personal perspective to “Anderson,” the nationally syndicated, daily one-hour daytime talk show.  “Anderson” covers a wide range of topics with provocative personal stories. Whether discussing social issues, trends and events, pop culture, or human interest stories, Anderson involves viewers in the studio audience and at home in a daily discussion that will be both informative and entertaining. Anderson also interviews celebrity guests, as well as experts to bring daytime viewers real information they can use in their own lives and to help real people overcome real life challenges.

 

What Hollywood Branded Inc. Did:

Hollywood Branded secured multiple verbal mentions and on-screen exposure for Aruba and Divi Resorts when Anderson teases the audience members with the prize at hand.  “I promised someone in the audience will win a 7 day trip to Aruba.  There is a travel voucher hidden inside the window booth,” says Anderson.  Anderson continues to mention “Aruba” throughout the show.  At the end of the episode Anderson informs the three contestants who won the trip, “We’re about to find out how much (money) these women grabbed and if they managed to grab the voucher for a 7 day trip to the Divi Resort in Aruba.”  Anderson awards the prize and says, “You and a guest get a 7 day trip to Aruba.  The resort and airfare are all taken care of at the Divi Village Golf Resort.  Congratulations!”  Anderson features images of the resort on-air.  The giveaway was also featured on the show’s official website.

 

Results/Placement ROI:

Overall Placement Value: $270,000.00
Audience Reach: 2,236,650
Overall Audience Retention: 2,012,985
Positive Feeling From Placement: 1,155,453
Influenced To Purchase Product: 752,856