Winning Couple Goes To South Africa
Hollywood Branded Secures Grand Prize Giveaway On Top Wedding Show
Synopsis:

Months in the planning and a small fortune to finance, it’s no wonder a bride becomes convinced that her Big Day will be the perfect dream wedding. But what if four brides agree to be guests at each other’s weddings and then judge which one really is best? At stake are more than bragging rights: the winning bride and groom in each episode are whisked away on a dream honeymoon.

What Hollywood Branded Inc. Did:

Our Hollywood Branded division partnered The Sun International Hotel and Resort and South African Airways with May 7, 2010 episode of Four Weddings. After various commercial breaks throughout the episode, the announcer presents the prize for which the four brides are competing. Multiple scenes and stills of the Sun International Hotel and Resort and South African Airways were showcased along with an announcement that Danielle, the winning bride read aloud to her husband, Ed. The Sun International Hotel and Resort and South African Airways received an additional end credit.

ROI METRICS:

Overall Placement Value: $83,250.00
Audience Reach: 2,267,280
Overall Audience Retention: 2,040,552
Positive Feeling from Placement: 1,171,277
Influenced to Purchase from Viewing Placement: 763,166