NAMCO BANDAI ON ELLEN
Hollywood Branded Secures Product Exposure on Ellen.
Synopsis:

The Ellen DeGeneres Show (NBC) has consistently been one of the world’s highest-rated shows and has been awarded many Daytime Emmy Awards. Hosted by star of Ellen and The Ellen ShowN, Ellen DeGeneres always brings her A-game in order to make you laugh. Featuring a unique mix of celebrity interviews, chart-topping and up-and-coming musical performances, audience participation games, and segments spotlighting real life stories, and amazing talent throughout all age-groups.

 

What Hollywood Branded Inc. Did:

Hollywood Branded secured logo exposure and verbal mention for Namco Bandai when Ellen gives her in-studio audience and viewers the opportunity to take home a Nintendo Wii and Namco Bandai games. “Power Rangers Samurai, Pac-Man Party, and Go Vacation, all from Namco Bandai Games America,” says Ellen.

 

Results/Placement ROI:

Overall Placement Value: $620,000.00
Audience Reach: 4,230,000
Overall Audience Retention: 2,115,000
Positive Feeling From Placement: 1,214,010
Influenced To Purchase Product: 791,010