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What Makes a Good Celebrity Endorsement – For Air Miles?

By | November 7th, 2014|Brand Integration, Celebrity Initiative|

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Mistake #6: Thinking Product Placement Is Expensive

By | November 4th, 2014|Brand Integration, Marketing Mistakes|

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Mistake #15: Not Planning The Talk Show Activation

By | October 21st, 2014|Brand Integration, Celebrity Initiative, Marketing Mistakes|

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How Streaming Video on Demand is Keeping Brand Marketers on Their Toes

By | October 16th, 2014|Brand Integration|

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Mistake #3: Not Having An ROI Plan In Place

By | September 23rd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #14: Not Taking Advantage of Fashion Partnerships To Engage Consumers

By | September 2nd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #21: Not Utilizing Social Media at Events

By | August 5th, 2014|Brand Integration, Celebrity Initiative, Event Activations, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Intern Behind the Sign: Extra! TV Set Visit

By | July 9th, 2014|Brand Integration, Strategic Partnership|

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Mistake #8: Not Understanding Product Placement Options

By | June 10th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Why Marketers Should Be Interested in Nielsen TV Twitter Ratings

By | May 31st, 2014|Brand Integration, Social Media Campaigns, Strategic Partnership|

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Mistakes #17 – Not Marketing to Baby Boomers, the Largest Consumer Group

By | May 20th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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With Korean Dramas Increasingly Popular in the U.S., Brands Should Take Note

By | May 19th, 2014|Brand Integration|

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Mistake #19: Being Afraid To Align Your Brand With The Horror Genre

By | May 6th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Mistake #9: Failing to capture the Millennial Market

By | April 29th, 2014|Brand Integration, Celebrity Initiative, Marketing Mistakes, Strategic Partnership|

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Mistake #4: Thinking Music Videos Are Just For Kids

By | April 13th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Mistake #16: Forgetting To Find Out The Specifics

By | April 1st, 2014|Brand Integration, Marketing Mistakes|

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Mistake #7: Taking Too Long To Respond

By | March 25th, 2014|Brand Integration, Marketing Mistakes|

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Mobile Is Integral To The Movie-Going Experience

By | March 21st, 2014|Brand Integration|

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Millennials Are Multi-tasking And Constantly Consuming Media

By | March 14th, 2014|Brand Integration, Social Media Campaigns|

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Not Only Do Audiences Love Scary, But Marketers Should Too

By | March 5th, 2014|Brand Integration|

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The TV-Bingeing Phenomenon

By | February 14th, 2014|Brand Integration, Strategic Partnership|

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A-listers Are Broadening Their Horizons Beyond The Big Screen

By | January 28th, 2014|Brand Integration, Celebrity Initiative|

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Film Advertising Entered The 3.0 Era: The Price Of Brand Integration In Feng Xiaogang’s Movies Can Be Compared With Hollywood

By | December 31st, 2013|Brand Integration|

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Horror Films Bring In Big Crowds, Big Bucks, And Major Male Reach

By | October 31st, 2013|Brand Integration|

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Production Side Entertainment Marketing Strategy: Is Your Project A Brand Vehicle?

By | October 9th, 2013|Brand Integration, Strategic Partnership|

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Brand Side Entertainment Marketing Strategy: What TV Show Is Best For Your Brand?

By | October 7th, 2013|Brand Integration, Strategic Partnership|

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Insight From The CEO: The Truth About Independent Films & Brand Financing

By | October 7th, 2013|Brand Integration, Strategic Partnership|

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Insight From The CEO: Why Franchise Films Are Appealing For Brand Partnership Opportunities

By | October 4th, 2013|Brand Integration, Strategic Partnership|

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Artists Love Their Brands: Brand Partnerships Increasing Product Placement In Music Videos And Lyrics

By | October 3rd, 2013|Brand Integration, Celebrity Initiative|

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Best Form Of Twitter Advertising: The Paid Advertisement Tweet Versus The Celebrity Endorsed Tweet

By | September 28th, 2013|Brand Integration, Public Relations, Social Media Campaigns|

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