Brands of all categories benefit from the recognition and popularity products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements...
There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion. While this holds true for what is known as Brand Integration, where money is exchanged to...
Talk shows offer one of the fastest, most affordable and engaging platforms to reach and influence the female TV viewer. The primary talk show viewer is a woman 25 to 54 + years of age, with a household income of $70k with niche household incomes ranging over six...
Product placement has been strongly prevalent in television episodes since the days of Milton Berle’s Texaco Star Theater, and even existing as far back as the 1920s. Traditional forms of product placement saw characters eating food from branded packaging, driving...
Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced...
