What Makes a Good Celebrity Endorsement – For a Beauty Brand

What Makes a Good Celebrity Endorsement – For a Beauty Brand

Beauty brands are no stranger to using celebrities as their spokesperson to promote their brands. Walk into any drugstore’s cosmetic aisle and you will be greeted by a series of familiar and beautiful faces belonging to A-list celebrities from all over the globe....
Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
What Makes a Good Celebrity Endorsement – For A Retail Store?

What Makes a Good Celebrity Endorsement – For A Retail Store?

Fashion retail store brands often spend a substantial percentage of their marketing budgets on celebrity endorsement of their brand. Why?  Because fashion advertising and celebrity based marketing results in huge awareness and revenue gains. A case in point, Old Navy...
What Makes a Good Celebrity Endorsement – For Air Miles?

What Makes a Good Celebrity Endorsement – For Air Miles?

Brands of all categories benefit from the recognition and popularity products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements...
Mistake #15: Not Planning The Talk Show Activation

Mistake #15: Not Planning The Talk Show Activation

Talk shows offer one of the fastest, most affordable and engaging platforms to reach and influence the female TV viewer. The primary talk show viewer is a woman 25 to 54 + years of age, with a household income of $70k with niche household incomes ranging over six...