Celebrity Initiative

/Celebrity Initiative

What Makes a Good Celebrity Endorsement – For a Beauty Brand

By | November 24th, 2014|Celebrity Initiative, HB Services, Strategic Partnership|

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Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

By | November 18th, 2014|Celebrity Initiative, HB Services, Marketing Mistakes|

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What Makes a Good Celebrity Endorsement – For A Retail Store?

By | November 14th, 2014|Celebrity Initiative, Strategic Partnership|

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What Makes a Good Celebrity Endorsement – For Air Miles?

By | November 7th, 2014|Brand Integration, Celebrity Initiative|

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The Power of the Parody – How Comedians and Matthew McConaghuey Has Helped Boost Sales for the Lincoln Motor Company

By | October 30th, 2014|Celebrity Initiative|

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Mistake #15: Not Planning The Talk Show Activation

By | October 21st, 2014|Brand Integration, Celebrity Initiative, Marketing Mistakes|

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The Ellen Show: You guessed it, there’s an app for that too!

By | October 10th, 2014|Celebrity Initiative, Strategic Partnership|

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Mistake #18: Not Using Low Cost Ways To Work With Celebrities

By | October 6th, 2014|Celebrity Initiative, Marketing Mistakes|

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Mistake #3: Not Having An ROI Plan In Place

By | September 23rd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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How Do Jay Z and Beyoncé Separation Rumors Impact Associated Brands?

By | September 5th, 2014|Celebrity Initiative|

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Mistake #14: Not Taking Advantage of Fashion Partnerships To Engage Consumers

By | September 2nd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #26: Not Using Celebrities For Social Media Branding

By | August 26th, 2014|Celebrity Initiative, Marketing Mistakes, Social Media Campaigns|

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6 Ways to Market Your Brand Like a Kardashian

By | August 20th, 2014|Celebrity Initiative|

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Mistake #10: Missing Any Of These 12 Steps To Activating Event Sponsorships

By | August 19th, 2014|Celebrity Initiative, Event Activations, Marketing Mistakes|

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Mistake #21: Not Utilizing Social Media at Events

By | August 5th, 2014|Brand Integration, Celebrity Initiative, Event Activations, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #20: Not Using Talent To The Brand’s Full Advantage

By | July 22nd, 2014|Celebrity Initiative, Marketing Mistakes|

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Mistake #2: Misunderstanding Why You Don’t Get What You Need

By | July 15th, 2014|Celebrity Initiative, Event Activations, Marketing Mistakes|

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Mistake #12: Missing The Social Media Celebrity Connection To Increased Brand Sales

By | July 8th, 2014|Celebrity Initiative, Marketing Mistakes, Social Media Campaigns|

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Mistake #5: Partnering With The Wrong Celebrity Swag Bag

By | July 1st, 2014|Celebrity Initiative, Marketing Mistakes|

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3 Things Marketers Should Learn from the Success of “The Fault in Our Stars”

By | June 6th, 2014|Celebrity Initiative, Public Relations, Social Media Campaigns|

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LeBron James: There’s An App For That

By | May 9th, 2014|Celebrity Initiative, Licensing|

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Celebrity Social Followings Play A Huge Role In Project Marketing Strategy

By | May 2nd, 2014|Celebrity Initiative|

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Mistake #9: Failing to capture the Millennial Market

By | April 29th, 2014|Brand Integration, Celebrity Initiative, Marketing Mistakes, Strategic Partnership|

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From Duchess Kate to Lupita Nyong’o, Celebrity Choices Make Major Impact For Brands At Retail Sale

By | April 24th, 2014|Celebrity Initiative|

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As Music Festivals Grow In Popularity, So Do Opportunities For Marketers

By | April 18th, 2014|Celebrity Initiative, Event Activations, Social Media Campaigns, Strategic Partnership|

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David Beckham Signed On To Drive Diageo’s New Whisky Brand, Smirnoff Looks To Comedians To Seperate Itself From Competitors, And Other Alcohol Celebrity Endorser News

By | April 10th, 2014|Celebrity Initiative|

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Celebrity Endorser News: Dannon’s Activia Gets Sexy With Shakira, Lebron James Makes A Twitter Save

By | March 13th, 2014|Celebrity Initiative, Social Media Campaigns|

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Lupita’s Lip Balm Oscar Moment Catapults Into National Sales Shortage

By | March 12th, 2014|Celebrity Initiative, Social Media Campaigns|

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A-listers Are Broadening Their Horizons Beyond The Big Screen

By | January 28th, 2014|Brand Integration, Celebrity Initiative|

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The Many Faces Of Jennifer Lawrence: America’s Sweetheart Is Every Brand’s Dream Endorser

By | December 10th, 2013|Celebrity Initiative|

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