Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Mistake #21: Not Utilizing Social Media at Events

Mistake #21: Not Utilizing Social Media at Events

  There is a tremendous amount of hard work that goes into creating an event – booking the venue, organizing the vendors, booking talent to bring in more excitement, ensuring media will attend and cover, etc.   To truly optimize all the hard work, brand managers...
Mistake #2:  Misunderstanding Why You Don’t Get What You Need

Mistake #2: Misunderstanding Why You Don’t Get What You Need

When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend but safeguards are needed.  Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how...