Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced...
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced...
LeBron James has built quite a resume of big brand endorsements. These deals, which include McDonald’s, Nike and Samsung, have landed him the top spot as the highest grossing American brand endorser, earning him more than the top ten MLB endorsers combined. He is...
