Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

Mistake #11 – Forgetting To Create A Marketing Plan Safety Net

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand manager not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that...
Mistake #6:  Thinking Product Placement Is Expensive

Mistake #6: Thinking Product Placement Is Expensive

There is a common misconception that any product placement of brands in TV and feature film is paid for – with a lot of dollars.  And the media strongly supports this opinion.  While this holds true for what is known as Brand Integration, where money is exchanged to...
Mistake #15: Not Planning The Talk Show Activation

Mistake #15: Not Planning The Talk Show Activation

Talk shows offer one of the fastest, most affordable and engaging platforms to reach and influence the female TV viewer. The primary talk show viewer is a woman 25 to 54 + years of age, with a household income of $70k with niche household incomes ranging over six...
Mistake #18: Not Using Low Cost Ways To Work With Celebrities

Mistake #18: Not Using Low Cost Ways To Work With Celebrities

Consumers are proven to follow the trends of celebrities and embrace the products that those they covet and admire use – on screen and off screen. A celebrity seen with a brand provides a perceived endorsement presence that can impact sales and increase consumer...
Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...