Mistake #26:  Not Using Celebrities For Social Media Branding

Mistake #26: Not Using Celebrities For Social Media Branding

Partnering with a celebrity and tapping into the celebrity social media influence is one of the best ways for a brand to reach an already engaged and targeted audience; and a strategy that highly influences future purchase decisions based on that association....
Mistake #21: Not Utilizing Social Media at Events

Mistake #21: Not Utilizing Social Media at Events

  There is a tremendous amount of hard work that goes into creating an event – booking the venue, organizing the vendors, booking talent to bring in more excitement, ensuring media will attend and cover, etc.   To truly optimize all the hard work, brand managers...
Mistake #24: Not Having A Public Relations Plan In Place

Mistake #24: Not Having A Public Relations Plan In Place

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. Shared aspects include the shared usage of celebrity to garner consumer attention; activations with talk shows and reality programming; earned vs paid...
Mistake #20: Not Using Talent To The Brand’s Full Advantage

Mistake #20: Not Using Talent To The Brand’s Full Advantage

Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their...