Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Mistake #21: Not Utilizing Social Media at Events

Mistake #21: Not Utilizing Social Media at Events

  There is a tremendous amount of hard work that goes into creating an event – booking the venue, organizing the vendors, booking talent to bring in more excitement, ensuring media will attend and cover, etc.   To truly optimize all the hard work, brand managers...
Mistake #24: Not Having A Public Relations Plan In Place

Mistake #24: Not Having A Public Relations Plan In Place

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. Shared aspects include the shared usage of celebrity to garner consumer attention; activations with talk shows and reality programming; earned vs paid...