Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Mistake #26:  Not Using Celebrities For Social Media Branding

Mistake #26: Not Using Celebrities For Social Media Branding

Partnering with a celebrity and tapping into the celebrity social media influence is one of the best ways for a brand to reach an already engaged and targeted audience; and a strategy that highly influences future purchase decisions based on that association....
Mistake #21: Not Utilizing Social Media at Events

Mistake #21: Not Utilizing Social Media at Events

  There is a tremendous amount of hard work that goes into creating an event – booking the venue, organizing the vendors, booking talent to bring in more excitement, ensuring media will attend and cover, etc.   To truly optimize all the hard work, brand managers...