Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced...
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends. Fashion partnerships result in an enhanced...
Partnering with a celebrity and tapping into the celebrity social media influence is one of the best ways for a brand to reach an already engaged and targeted audience; and a strategy that highly influences future purchase decisions based on that association....
There is a tremendous amount of hard work that goes into creating an event – booking the venue, organizing the vendors, booking talent to bring in more excitement, ensuring media will attend and cover, etc. To truly optimize all the hard work, brand managers...
Brand management jobs are now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what will actually engage the consumer is a hard trick to master – especially with a...
