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What Makes a Good Celebrity Endorsement – For a Beauty Brand

By | November 24th, 2014|Celebrity Initiative, HB Services, Strategic Partnership|

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What Makes a Good Celebrity Endorsement – For A Retail Store?

By | November 14th, 2014|Celebrity Initiative, Strategic Partnership|

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The Sour Patch Kids Branded Content Campaign

By | October 24th, 2014|Social Media Campaigns, Strategic Partnership|

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The Ellen Show: You guessed it, there’s an app for that too!

By | October 10th, 2014|Celebrity Initiative, Strategic Partnership|

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The Hollywood Branded Team Weigh in on New Netflix Shows!

By | October 9th, 2014|Behind the Sign, Strategic Partnership|

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The Simpsons Are Going To China!

By | September 25th, 2014|International Entertainment, Strategic Partnership|

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Mistake #3: Not Having An ROI Plan In Place

By | September 23rd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #14: Not Taking Advantage of Fashion Partnerships To Engage Consumers

By | September 2nd, 2014|Brand Integration, Celebrity Initiative, Event Activations, Licensing, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #21: Not Utilizing Social Media at Events

By | August 5th, 2014|Brand Integration, Celebrity Initiative, Event Activations, Marketing Mistakes, Public Relations, Social Media Campaigns, Strategic Partnership|

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Mistake #24: Not Having A Public Relations Plan In Place

By | July 29th, 2014|Marketing Mistakes, Public Relations, Strategic Partnership|

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Winning the World Cup Game Without Spending the Dollars

By | July 17th, 2014|Strategic Partnership|

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Intern Behind the Sign: Extra! TV Set Visit

By | July 9th, 2014|Brand Integration, Strategic Partnership|

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Binge-Watching TV Habits Force Brand Marketers to Get Creative

By | June 25th, 2014|Social Media Campaigns, Strategic Partnership|

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Mistake #8: Not Understanding Product Placement Options

By | June 10th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Why Marketers Should Be Interested in Nielsen TV Twitter Ratings

By | May 31st, 2014|Brand Integration, Social Media Campaigns, Strategic Partnership|

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Mistake #23: Not Figuring Out What the Goal Is For a Strategic Promotion

By | May 27th, 2014|Marketing Mistakes, Strategic Partnership|

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Mistakes #17 – Not Marketing to Baby Boomers, the Largest Consumer Group

By | May 20th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Mistake #19: Being Afraid To Align Your Brand With The Horror Genre

By | May 6th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Mistake #9: Failing to capture the Millennial Market

By | April 29th, 2014|Brand Integration, Celebrity Initiative, Marketing Mistakes, Strategic Partnership|

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As Music Festivals Grow In Popularity, So Do Opportunities For Marketers

By | April 18th, 2014|Celebrity Initiative, Event Activations, Social Media Campaigns, Strategic Partnership|

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Mistake #4: Thinking Music Videos Are Just For Kids

By | April 13th, 2014|Brand Integration, Marketing Mistakes, Strategic Partnership|

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Facing The New Paradigm In Music Marketing In 2014

By | April 3rd, 2014|Public Relations, Strategic Partnership|

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The TV-Bingeing Phenomenon

By | February 14th, 2014|Brand Integration, Strategic Partnership|

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Production Side Entertainment Marketing Strategy: Is Your Project A Brand Vehicle?

By | October 9th, 2013|Brand Integration, Strategic Partnership|

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Brand Side Entertainment Marketing Strategy: What TV Show Is Best For Your Brand?

By | October 7th, 2013|Brand Integration, Strategic Partnership|

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Insight From The CEO: The Truth About Independent Films & Brand Financing

By | October 7th, 2013|Brand Integration, Strategic Partnership|

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Insight From The CEO: Why Franchise Films Are Appealing For Brand Partnership Opportunities

By | October 4th, 2013|Brand Integration, Strategic Partnership|

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