What Makes a Good Celebrity Endorsement – For a Beauty Brand

What Makes a Good Celebrity Endorsement – For a Beauty Brand

Beauty brands are no stranger to using celebrities as their spokesperson to promote their brands. Walk into any drugstore’s cosmetic aisle and you will be greeted by a series of familiar and beautiful faces belonging to A-list celebrities from all over the globe....
What Makes a Good Celebrity Endorsement – For A Retail Store?

What Makes a Good Celebrity Endorsement – For A Retail Store?

Fashion retail store brands often spend a substantial percentage of their marketing budgets on celebrity endorsement of their brand. Why?  Because fashion advertising and celebrity based marketing results in huge awareness and revenue gains. A case in point, Old Navy...
The Ellen Show: You guessed it, there’s an app for that too!

The Ellen Show: You guessed it, there’s an app for that too!

No stranger to new and exciting ventures, Ellen DeGeneres has released an app for The Ellen Show. Earlier this year we were introduced to the LeBron James app for Samsung Galaxy. We quickly realized that LeBron’s app would be the first of many celebrity apps to sweep...
The Hollywood Branded Team Weigh in on New Netflix Shows!

The Hollywood Branded Team Weigh in on New Netflix Shows!

This week Netflix announced several new shows for television and SVOD that will be airing over the up-and-coming weeks including the debut of the acclaimed 2013 comedy “In a World…” Also premiering will be the full seasons of “Supernatural,” “Hart of Dixie,” and “The...
The Simpsons Are Going To China!

The Simpsons Are Going To China!

Sohu Video is ready to welcome the first family of Springfield to China. In a multi-year deal with Twentieth Century Fox TV Distribution, the company is now the first official Chinese-based provider of The Simpsons. The deal includes the Chinese premiere of season 26,...
Mistake #3:  Not Having An ROI Plan In Place

Mistake #3: Not Having An ROI Plan In Place

Brand Integration aka Product Placement is a firmly established marketing tactic used by at least 89% of Fortune 100 brands. As with any marketing tactic, success is only proven to brand management by the ability to measure the activation. Many brand managers have...