THE VALUE OF CELEBRITY MARKETING
With 89% of the top Fortune 100 brands actively incorporating the strategy of celebrity marketing, there is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages.
Entertainment Marketing has become an essential component for engaging your consumers and improving sales. Hollywood Branded can help you form partnerships that leverage individual celebrity star power to bring new awareness to your brand, while securing testimonials and imagery for advertising, social media or PR campaign usage.
Celebrity Marketing Overview
Hollywood Branded secures celebrity partners to generate greater consumer engagement and increase sales through perceived celebrity endorsement. Celebrity partners can be acquired for commercials, print campaigns, promotions, media events, personal appearances and speaking engagements. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.
Celeb Endorsements
Nothing says “reliable” better than a personal endorsement a trusted individual. We are experts who can help you make that connection.
Event Attendance by Celebrity
Activate a celebrity appearance for your next big thing and benefit from celeb appeal. We’re pros with experience working on projects like yours.
Celebrity Seedings
Secure celebrities for social media campaigns leverage their personal Twitter, Facebook, and Instagram accounts resulting in instant
and widespread recognition.
Social influencers
Get your brand into the hands of those masters of Word of Mouth. Partnerships with celebrity social influencers who get your message out to their fan base.
Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.
…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.
An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.
In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.
We wanted to thank you for all you did over the past couples of months with setting up Club Med’s partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!
Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.
I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.
THE POWER OF CELEBRITY INFLUENCE
Hollywood Branded’s customized entertainment marketing campaigns work to leverage celebrity content that then becomes the sales driver – with your brand becoming part of the story – resulting in an engaged consumer with increased brand recall and higher purchase interest. Here are some results from our Consumer Behavior Survey:
- 85% believe entertainment marketing works
- 43% are conscious of being influenced to purchase a
brand after seeing a celebrity endorsement - 57% have bought a product based on something they
saw on screen - Willingness to spend 20% more on a product that has
a celebrity endorser
HOW CELEBRITY MARKETING CAN GROW YOUR BRAND
Hollywood Branded is aligned with publicity houses, management firms, talent agencies and music labels to allow us direct access to roster celebrities to create turnkey activation for all celebrity influencer campaigns as well as direct-to-talent relationships. We secure the appropriate talent and manage the campaign. Budget is based upon the campaigns’ reach, and how actively the celebrity will need to participate. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.
- Target a specific audience for endorsement
- Testimonials and photographs for PR and social media
- Celebrity seen having a positive experience with YOUR brand
- Celebrity partners for commercials and print campaigns
- Social media shares for repeat exposures again and again
For More Details, Download Our Service Brochure.
ABOUT CELEBRITY SEEDING
There are three types of celebrity seeding program options for your brand to consider:
- Celeb gifting can happen at events that have backstage build-outs, or on-premise or down the street from the event. We can also help you set up brand signage and table displays, and have your brand be a part of giveaways.
- Hollywood Branded also offers an on-set gifting program through our specialized gifting program, Brands Celebs Love. Learn more about this on set gifting program at www.brandscelebslove.com.
- Direct gifting is also a celebrity seeding marketing option. This seeding type involves delivery gifts directly to celebs through their management or other agency access points.
