CELEBRITY ENDORSEMENT AND APPEARANCE
THE VALUE OF CELEBRITY MARKETING
With 89% of the top Fortune 100 brands actively incorporating the strategy, there is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages.
Entertainment Marketing has become an essential component for engaging your consumers and improving sales. Hollywood Branded can help you form partnerships that leverage individual celebrity star power to bring new awareness to your brand, while securing testimonials and imagery for advertising, social media or PR campaign usage.
CELEBRITY MARKETING OVERVIEW
Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.
…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.
An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.
In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.
We wanted to thank you for all you did over the past couples of months with setting up Club Med’s partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!
Zimmerman Agency, Account Supervisor
Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.
Gigaset Comm., Product & Marketing Manager
I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.
Blackberry, Director of Brand Entertainment
I know we’ve said it before, but our placement was amazing, from the kitchen to the grocery store!
Mezzetta, Director of Digital Marketing
Hollywood Branded has secured many high-profile placements for our brand. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It’s truly a pleasure to work with a team so passionate about what they do
FLIR, PR & Marketing
Hollywood Branded has been instrumental in effectively getting our brand in front of audiences and increasing our brand awareness. They’re extremely knowledgeable in their field and are constantly bringing new opportunities to the table. I highly recommend them to anyone looking to increase brand awareness.
PassionRoses, Account Manager
Hollywood Branded couldn’t have been a greater partner start to finish on the Middle School movie/Pilot FriXion pen integration and consumer promotion. The Hollywood Branded team was always accessible with plenty of creative and strategic ideas to present to their client, our filmmakers and marketing team.
CBS Films, Partnerships & National Promotions
…consummate professional with innate abilities to devise creative brand building programs that provide excellent ROI.
Montblanc, Director, Marketing & Communications NA
Secure celebrities for social media campaigns leverage their personal Twitter, Facebook, and Instagram accounts resulting in instant and widespread recognition.
The Power Of Celebrity Influence
Hollywood Branded’s customized entertainment marketing campaigns work to leverage celebrity content that then becomes the sales driver – with your brand becoming part of the story – resulting in an engaged consumer with increased brand recall and higher purchase interest. Here are some results from our Consumer Behavior Survey:
85% believe entertainment marketing works
43% are conscious of being influenced to purchase a brand after seeing a celebrity endorsement
57% have bought a product based on something they saw on screen
Willingness to spend 20% more on a product that has a celebrity endorser
HOW CELEBRITY MARKETING CAN GROW YOUR BRAND
Hollywood Branded is aligned with publicity houses, management firms, talent agencies and music labels to allow us direct access to roster celebrities to create turnkey activation for all celebrity influencer campaigns as well as direct-to-talent relationships. We secure the appropriate talent and manage the campaign. Budget is based upon the campaigns’ reach, and how actively the celebrity will need to participate. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.
Target a specific audience for endorsement
Testimonials and photographs for PR and social media
Celebrity seen having a positive experience with YOUR brand
Celebrity partners for commercials and print campaigns
Social media shares for repeat exposures again and again
ABOUT CELEBRITY SEEDING
There are three types of celebrity seeding program options for your brand to consider:
- Celeb gifting can happen at events that have backstage build-outs, or on-premise or down the street from the event. We can also help you set up brand signage and table displays, and have your brand be a part of giveaways.
- Hollywood Branded also offers an on-set gifting program through our specialized gifting program, Brands Celebs Love. Learn more about this on set gifting program at www.brandscelebslove.com.
- Direct gifting is also a celebrity seeding marketing option. This seeding type involves delivery gifts directly to celebs through their management or other agency access points.
WANT CELEBRITY APPEAL FOR YOUR BRAND?
Contact us today to incorporate celebrity endorsement power into your brand marketing strategies.