THE VALUE OF CELEBRITY MARKETING
With 89% of the top Fortune 100 brands actively incorporating the strategy, there is no question about the extraordinarily high level of influence of celebrities in our society. The clothes that they wear one day fly off the shelves the next. When celebrities say they like a certain product, the sales of that product increase by double digit percentages.
Entertainment Marketing has become an essential component for engaging your consumers and improving sales. Hollywood Branded can help you form partnerships that leverage individual celebrity star power to bring new awareness to your brand, while securing testimonials and imagery for advertising, social media or PR campaign usage.
CELEBRITY MARKETING OVERVIEW
Hollywood Branded secures celebrity partners to generate greater consumer engagement and increase sales through perceived celebrity endorsement. Celebrity partners can be acquired for commercials, print campaigns, promotions, media events, personal appearances and speaking engagements. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.
Nothing says “reliable” better than a personal endorsement a trusted individual. We are experts who can help you make that connection.
Activate a celebrity appearance for your next big thing and benefit from celeb appeal. We’re pros with experience working on projects like yours.
Secure celebrities for social media campaigns leverage their personal Twitter, Facebook, and Instagram accounts resulting in instant and widespread recognition
Get your brand into the hands of those masters of Word of Mouth. Partnerships with celebrity social influencers who get your message out to their fan base.
The Power Of Celebrity Influence
Hollywood Branded’s customized entertainment marketing campaigns work to leverage celebrity content that then becomes the sales driver – with your brand becoming part of the story – resulting in an engaged consumer with increased brand recall and higher purchase interest. Here are some results from our Consumer Behavior Survey:
85% believe entertainment marketing works
43% are conscious of being influenced to purchase a brand after seeing a celebrity endorsement
57% have bought a product based on something they saw on screen
Willingness to spend 20% more on a product that has a celebrity endorser
HOW CELEBRITY MARKETING CAN GROW YOUR BRAND
Hollywood Branded is aligned with publicity houses, management firms, talent agencies and music labels to allow us direct access to roster celebrities to create turnkey activation for all celebrity influencer campaigns as well as direct-to-talent relationships. We secure the appropriate talent and manage the campaign. Budget is based upon the campaigns’ reach, and how actively the celebrity will need to participate. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status in society to promote a product, service or charity.
Target a specific audience for endorsement
For More Details, Download Our Service Brochure.
ABOUT CELEBRITY SEEDING
There are three types of celebrity seeding program options for your brand to consider:
- Celeb gifting can happen at events that have backstage build-outs, or on-premise or down the street from the event. We can also help you set up brand signage and table displays, and have your brand be a part of giveaways.
- Hollywood Branded also offers an on-set gifting program through our specialized gifting program, Brands Celebs Love. Learn more about this on set gifting program at www.brandscelebslove.com.
- Direct gifting is also a celebrity seeding marketing option. This seeding type involves delivery gifts directly to celebs through their management or other agency access points.
WANT CELEBRITY APPEAL FOR YOUR BRAND?
Contact us today to incorporate celebrity endorsement power into your brand marketing strategies.
