Hollywood Branded Secures Product Exposure
in Season 5 Episode

“The Big Bang Theory” is a sitcom that shows what happens when hyperintelligent roommates/physicists Sheldon (Jim Parsons) and Leonard (Johnny Galecki) meet Penny (Kaley Cuoco), a beautiful woman moving in next door–and realize they know next to nothing about life outside of the lab. Rounding out the crew are the smarmy Wolowitz (Simon Helberg), who thinks he’s as sexy as he is brainy, and Koothrappali (Junal Nayyar), who suffers from an inability to speak in the presence of a woman. The show distinguishes itself by being unafraid to toss scientific references and technobabble into an otherwise standard sitcom, even employing a physicist to keep things accurate.


What Hollywood Branded Inc. Did:

Hollywood Branded secured the set decoration placement of a Yili dairy product on the coffee table. In The Rothman Disintegration episode, a duel ensues between Sheldon and Barry Kripke for Professor Rothman’s lucrative office space in the physics department.


Episode: The Rothman Disintegration; Season 5, Episode 17 – February 16, 2012

With Professor Rothman’s retirement (or what could be considered him being forced out due to mental instability), there is a battle in the physics department between Sheldon and Barry Kripke for his lucrative office space. Each feels entitled to the office, Sheldon because he has a longer tenure and is smarter, Kripke because he said dibs and was actually in the office first. Their department head will not deal with the matter and President Siebert wants them to figure it out themselves. So Leonard, Howard and Raj try to determine a fair “duel” to see who should get the office, the activity not one that they are equally adept at, but rather one that they are equally bad at.


Results/Placement ROI:

Overall Placement Value: $150,000.00
Audience Reach: 6,365,850
Overall Audience Retention: 3,182,925
Positive Feeling From Placement: 1,826,999
Influenced To Purchase Product: 1,190,414