OVERVIEW
AGENCY SERVICESWin The Marketing Race With Branded Content
It’s a proven fact: People buy the brands they see their favorite celebrities using in movies and TV shows, or in their favorite influencer’s feeds. Consumers are influenced to make future purchase decisions when they see a brand or product alongside their favorite content. Our agency will help your brand leverage 3rd party content to make your brand the star. Keep reading to learn how to put entertainment marketing to work!
LEVERAGE THE POWER OF CONTENT, CELEBRITIES & INFLUENCERS FOR YOUR BRAND!
CELEBRITY SOCIAL INFLUENCERS
SEEDING & SHARING
Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals who have built a fan base that follows the influencer due to shared interests. Social influencers can range from nano or micro-influencers, who’s highly engaged fans can number as low as 10,000, to micro influencers and mega “social celebrity” personalities.
PRODUCT PLACEMENT
YOUR BRAND & PRODUCTS
Product Placement is the process through which our agency integrates a product into a selected production for clear visibility. Although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. There are 3 main types of placements: Visual, Verbal and Signage.
PROMOTIONAL PARTNERSHIPS
SPONSORSHIP & INTEGRATION
We design celebrity attended event activations for your brand to drive media interest and to secure influencer testimonials and imagery for social media or PR campaign usage.
CELEBRITY ENDORSEMENTS
APPEARANCES & CAMPAIGNS
Our celebrity partners increase consumer engagement and sales through implied endorsement. Imagine your product next to a brand-appropriate celebrity in your upcoming TV commercials, print campaigns, promotions, events, personal appearances, speaking engagements and co-branded retail POS, or walking the red carpet at your next product launch.
BRAND INTEGRATION
TELEVISION – FILM – MUSIC
Brand Integration is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.
EVENT ACTIVATION
RED CARPET & MUSIC EVENTS
Our agency provides complete turnkey event activation build out and staffing of events ranging from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities, college campus and custom events.
PRODUCTION REPRESENTATION
SECURING BRANDS TO OFFSET PRODUCTION COSTS
Our agency provides Props, Sets, Transpo and Wardrobe departments easy access to the brands your production wants most. We can also be hired by Producers to represent your production to bring in trade, dollar and promotional deals.
SOCIAL MEDIA INFLUENCER GUIDE
This free guide is the ONLY tool you will ever need when doing research to find out which social media influencer is the right fit for your brand! Click the link below to begin your journey toward social media influencer mastery. Then contact us to initiate your social influencer partnership.
AGENCY PRICING GUIDE
This download will help you navigate through options associated with entertainment marketing programs and deliver a better understanding of how both productions and brands benefit from entertainment marketing partnerships. Click the link below to download this guide on the cost of building a product placement marketing program.
