It’s a proven fact: People buy the brands they see their favorite celebrities using in movies and TV shows. Consumers are influenced when they see a brand or product they’re familiar with and our services will help your brand take advantage of this valuable truth. Keep reading to learn how to put entertainment marketing to work!
Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals who have built a fan base that follows the influencer due to shared interests. Social influencers can range from micro-influencers, who’s highly engaged fans number below 10,000, to mega personalities.
Product Placement is the process through which our agency integrates a product into a selected production for clear visibility. Although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. There are 3 main types of placements: Visual, Verbal and Signage.
Our celebrity partners increase consumer engagement and sales through implied endorsement. Imagine your product next to a brand-appropriate celebrity in your upcoming TV commercials, print campaigns, promotions, events, personal appearances, speaking engagements and co-branded retail POS.
Brand Integration is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.
Our agency provides complete turnkey event activation build out and staffing of events ranging from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities, college campus and custom events.
Our agency provides Props, Sets, Transpo and Wardrobe departments easy access to the brands your production wants most. We can also be hired by Producers to represent your production to bring in trade, dollar and promotional deals.
This free guide is the ONLY tool you will ever need when doing research to find out which social media influencer is the right fit for your brand! Click the link below to begin your journey toward social media influencer mastery. Thencontact us to initiate your social influencer partnership.
This download will help you navigate through options associated with entertainment marketing programs and deliver a better understanding of how both productions and brands benefit from entertainment marketing partnerships. Click the link below to download this guide on the cost of building a product placement marketing program.