Win The Marketing Race With Branded Content
It’s a proven fact: People buy the brands they see their favorite celebrities using in movies and TV shows, or in their favorite influencer’s feeds. Consumers are influenced to make future purchase decisions when they see a brand or product alongside their favorite content. Our agency will help your brand leverage 3rd party content to make your brand the star. Keep reading to learn how to put entertainment marketing to work!
LEVERAGE THE POWER OF CONTENT, CELEBRITIES & INFLUENCERS FOR YOUR BRAND!
CELEBRITY SOCIAL INFLUENCERS
SEEDING & SHARING
Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals who have built a fan base that follows the influencer due to shared interests. Social influencers can range from nano or micro-influencers, who’s highly engaged fans can number as low as 10,000, to micro influencers and mega “social celebrity” personalities.
YOUR BRAND & PRODUCTS
Product Placement is the process through which our agency integrates a product into a selected production for clear visibility. Although the product is visible, it is often not the focus, as it needs to fit almost seamlessly into the context of a scene or story. There are 3 main types of placements: Visual, Verbal and Signage.
SPONSORSHIP & INTEGRATION
We design celebrity attended event activations for your brand to drive media interest and to secure influencer testimonials and imagery for social media or PR campaign usage.
APPEARANCES & CAMPAIGNS
Our celebrity partners increase consumer engagement and sales through implied endorsement. Imagine your product next to a brand-appropriate celebrity in your upcoming TV commercials, print campaigns, promotions, events, personal appearances, speaking engagements and co-branded retail POS, or walking the red carpet at your next product launch.
TELEVISION – FILM – MUSIC
Brand Integration is an amplified type of product placement in which the product is central to the program’s plot line. The brand is interwoven within the script, showcasing product functions or unique features. This typically only occurs with a cash fee, media buy or significant production provisioning resulting in major production cost savings.
RED CARPET & MUSIC EVENTS
Our agency provides complete turnkey event activation build out and staffing of events ranging from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities, college campus and custom events.
SECURING BRANDS TO OFFSET PRODUCTION COSTS
Our agency provides Props, Sets, Transpo and Wardrobe departments easy access to the brands your production wants most. We can also be hired by Producers to represent your production to bring in trade, dollar and promotional deals.
SOCIAL MEDIA INFLUENCER GUIDE
This free guide is the ONLY tool you will ever need when doing research to find out which social media influencer is the right fit for your brand! Click the link below to begin your journey toward social media influencer mastery. Then contact us to initiate your social influencer partnership.
AGENCY PRICING GUIDE
This download will help you navigate through options associated with entertainment marketing programs and deliver a better understanding of how both productions and brands benefit from entertainment marketing partnerships. Click the link below to download this guide on the cost of building a product placement marketing program.
Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.
…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.
An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.
In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.
We wanted to thank you for all you did over the past couples of months with setting up Club Med’s partnership with (U.S. Olympic Triathlete) Hunter Kemper. Hunter was absolutely wonderful to work with, and we know there could not have been a better fit for Club Med!
Zimmerman Agency, Account Supervisor
Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.
Gigaset Comm., Product & Marketing Manager
I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.
Blackberry, Director of Brand Entertainment
I know we’ve said it before, but our placement was amazing, from the kitchen to the grocery store!
Mezzetta, Director of Digital Marketing
Hollywood Branded has secured many high-profile placements for our brand. Their proactive approach to brand integration and extensive industry knowledge has gotten our brand in front of new audiences. It’s truly a pleasure to work with a team so passionate about what they do
FLIR, PR & Marketing
Hollywood Branded has been instrumental in effectively getting our brand in front of audiences and increasing our brand awareness. They’re extremely knowledgeable in their field and are constantly bringing new opportunities to the table. I highly recommend them to anyone looking to increase brand awareness.
PassionRoses, Account Manager
Hollywood Branded couldn’t have been a greater partner start to finish on the Middle School movie/Pilot FriXion pen integration and consumer promotion. The Hollywood Branded team was always accessible with plenty of creative and strategic ideas to present to their client, our filmmakers and marketing team.
CBS Films, Partnerships & National Promotions
…consummate professional with innate abilities to devise creative brand building programs that provide excellent ROI.
Montblanc, Director, Marketing & Communications NA