Product placement and entertainment marketing campaigns with promotional advertising support are very effective marketing strategies or boosting sales.  We have had countless clients perform in depth measurement studies based on the exposure they have received – measuring actual sales, retail store visits, website traffic jumps, etc.  Today, product placement should play a very valuable and cost effective strategy within a brand’s advertising and marketing strategy plan for all brand categories.  Marketers are often under the impression that product placement is too costly, or is not measureable – this is a misconception – any brand category can afford to play at some level or other within the space of entertainment marketing and product placement and obtain very measureable results.