• Make sure the firm know their stuff!
  • Ask for client recommendations.
  • Look at case studies.
  • And really one of the most important – make sure you truly know what the result is that you are seeking, and make sure they are creating a road-map plan that has key check points listed for you to be provided update reports monthly if not weekly or bi weekly.  So many clients go in to a project not knowing what end result it is that they are seeking. No agency can satisfy you unless you truly know what you want as a result.
  • Have your agency present new ideas bi weekly or monthly or more often – the more off the wall the better, and take the time to see if there is anything in the idea that has a possibility.  Often times the most hair brained brainstorming sessions create a single nugget that can lead a campaign in an entirely new direction.
  • Be open to change direction.  In our opinion it is better to make a decision and start moving in one direction than staying stagnant weighing your decisions.  You can always change directions.  I see all too often agencies and their clients pondering what direction should be taken, while time clicks on and absolutely no result is made, as no one has authorized a step in any direction.  A stagnant agency is of no benefit to the client.