For entertainment marketing, we take in consideration what market the business owner is targeting, and explore what events and sports are specific to the local. We do this for both national/global brands as well as regional – as there are core markets such as Los Angeles, Chicago, Houston, New York, Miami that typically offer numerous Hispanic focused events that bring your targeted consumer into easy reach.
We also explore brand opportunities based on the core marketing attributes of the brand – and what specific consumer segment they want within the Hispanic demo. 1st generation Spanish speaking? 1st generation Spanish speaking and their English speaking children? 2nd generation Hispanics? This further narrows the field you have to play within.