Hollywood Branded secured an audience and online giveaway for cellulite light treatment VelaShape with Dr. Oz to target their core female demographic, but also have that implied endorsement from a nationally recognized physician like Dr. Oz. Syneron provided 25,000 complimentary VelaShape treatments through their participating physicians nationwide.
- Partnered with Dr. Oz for featured segment and giveaway to target the female demographic, but also receive an implied endorsement from a nationally recognized physician like Dr. Oz.
- Syneron gifted 25,000 VelaShape treatments to at-home viewers nationwide.
Dr. Oz delivered Syneron VelaShape brand messaging points and announced the online giveaway. Within minutes, the VelaShape website crashed due to the overwhelming response and all 25,000 treatments were redeemed. Dr. Oz also promoted the giveaway through his Twitter account. Overall the promotion reached 4.9MM Dr. Oz Fans.
- Dr. Oz delivered Syneron VelaShape brand messaging and national giveaway details.
- Within minutes, the VelaShape website crashed from the overwhelming traffic.
- Dr. Oz also promoted the giveaway via Twitter
- Over 4.9MM Impressions