EP307: How To Gain The Highest ROI With Kenny Gray | Grayt Media

In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from across all channels in this fast-paced, ever-changing industry!
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    Transcript For This Episode:

    Stacy Jones:
    Welcome to Marketing Mistakes & How to Avoid Them. I’m Stacy Jones. I am so happy to be here with you all today and want to give a very warm welcome to Kenny.

    Kenny is the owner and founder of great media a digital marketing agency that helps scale revenue build brand awareness and enhanced user experience to get their highest Roi typically for e-commerce businesses.

    For over six years, Kenny’s been helping businesses break through the digital space, by building big picture strategies for marketing and leveraging paid advertising, data and analytics marketing automation, SEO web design, and conversion rate optimization.

    He’s scaled multiple eCommerce brands to six and seven-figure incomes over consecutive months by dialing in on the user experience.

    Today Kenny they’re going to be diving into the world of digital marketing and how to scale.
    We’re going to be talking about how to gain the highest ROI and make your brand actually get noticed will learn what works from Kenny’s perspective, what should be avoided, and how some businesses and individuals just sometimes miss the mark.

    Kenny welcome so happy to have you here today.

    Kenny Gray:
    Hey, thanks for having me Stacey.

    Stacy Jones:
    ‘Course what I’d love to do is start off the conversation always on how did you get started in this industry to get you to become an agency owner specializing in digital marketing.

    Kenny Gray:
    Right, it has been quite the journey I’d say right out of school I got a small position with the golf channel.

    Their headquarters was here in Orlando, so I got really lucky got with NBC sports did some seo analytics reporting a little bit of YouTube social media stuff and that just kind of triggered it.

    I unknowingly kind of already had a knack for it, where I was working in hospitality, I was helping promote you know local bars or nightclubs little things like that, where you know it’s marketing technically but didn’t really realize it at the time or really coming up with plans for you know mean projects at school and that just really what was interesting.

    It just kind of caught my attention that’s kind of what I really like dove into and then, after that I got a position with a smaller agency in town where I learned a little media buying and then.

    That kind of came, naturally, as I knew already knew analytics and I knew how everything function from a lot of the experience from you know the golf channel.

    So from there, I was, like all right well alright media buying spree but how the websites run is a little more interesting, so I want to learn email, I want to learn that MSP, so I want to learn how to build funnels, I want to learn how to build websites.

    So all of that curiosity I just kind of kept pulling on the string and I just kind of taught myself essentially and was blessed with the opportunity where I had projects to work on, obviously, in some cases, they were favors or you know when you’re first starting out they’re very low fees, but eventually you know you just start to learn more and more. You learn from your peers that you’re joining a lot of groups and eventually you just get better and you kind of own your scale.

    So from there, I started to freelance for a little bit and things were going really well.
    So, then, I started to build a team, and I was, like all right Well now, I want to learn how to run like the business side of things well you know after you make somebody so much money.

    You’re like I see what’s going on over there and I want a piece of that so… it’s like I know I can deliver on the service, but now that’s getting a little boring so maybe I’ll teach people how to do that now focus on, you know the big picture side of everything.

    And then, here we are now just a business is going great.
    it’s definitely a dip different environment and atmosphere than it was when I first started six years ago and over the last, like two or three years just digital marketing has changed so much and a lot of people are a little more savvy a little bit more involved, we got like your drop shippers you got your influencers and everything like that.

    But actually I kind of look it was looking forward to the show because of the name of your show marketing mistakes and that’s something we always kind of focus on, especially when we’re doing paid ads like sometimes it’s not about where you’re spending your money it’s like…

    You know what’s wasting your money what’s wasting the budget, what are you spending on that’s like you don’t even need to do that, you can buy data, but you might just be wasting your time or wasting your budget that you could be putting elsewhere.

    Stacy Jones:
    So how do you, I love that.. But how do you, you know what’s the first step that you take with clients to make sure they’re not doing that, how do you start them off on their path and journey to success with you to ensure that all the wrongs that they’ve been doing, are no longer.

    Kenny Gray:
    Well, I mean at first, it’s going to be different, with every brand and client that you work with right sometimes they’ve been around for a while, sometimes they’re only doing stuff on Amazon but they’re not capitalizing on their own store where maybe your margins are a little better, you have better control.

    Some people have been running their business for a while this one company we’ve had they’ve been around for like four or five years great detail auto cleaning parts basically without revealing too much information.

    But uh what other things that I kind of noticed was they started to grow too fast internally, where I have another friend who is actually their brand is a competitor and he’s a partner for that company. They run a very slim model they run like three people and all three people are maxing out, and you know filling everything they need they might have a few maybe like a Google AdWords specialist in there.

    But this other brand that we were trying to help out they had like a team of 10 or 12.
    And it just didn’t make sense, so some of that advice kind of came from, I mean outside of.
    ‘Hey we got to get your conversion rate better by you know, doing sales funnels, we also need to get your email via, we need to bundle some of these products, together, we need to run traffic here and explain why this is like the value by.’

    But outside of those levers that you can pull also maybe you don’t need to pay for graphic designers maybe like sometimes busy work is not good work. You know, work with purpose work, you know for a reason not just because you can hire people, and then you can spend money on it, because then it’ll hurt you down the road because even if Facebook/Instagram ads are kind of dying a little bit right now they’re getting a little bit more pricing, we have tracking issues, but if I can spend 60,000 on Facebook ads and get you at least 60,000 back now I don’t know if you could spend 60,000 on an organic… an organic social media manager and kind of see that same return immediately, especially when you’re in the early stages it’s different once you break through.

    Where you’re doing million-dollar months consistently and ads are just kind of like a cherry on top, which we have a few brands like that to like they’ll be fine without us at this point.

    But it is an enhancer we can get more brand awareness out of them so kind of taking a step back, not to be cliche but do that 30,000-foot view and just kind of like what’s actually making me money and what’s what how am I losing money.

    Stacy Jones:

    So a lot of brands yeah unpacking with what you just said, you said a lot that’s really valuable right there, but when we’re looking at that you just said, for brands and companies who are creating their own in-house social media.

    And it’s all organically driven and they have that $60,000 employee that maybe they need to not be spending that employees time and efforts on organic social building and look more so for a paid campaign would they not need any organic at all.

    Kenny Gray:
    No, I wouldn’t say that at all, but I feel like in digital marketing these days, you have a lot of Swiss army knives where you know you don’t need somebody to focus on posting every single day with the exact precision, especially since.

    What we’re seeing now is lower quality probably performs better than the higher and higher quality images and videos so.

    Taking out your phone filming something just natural needed organic that just feels real like i’m dealing business with real people it’s going to be better than spending, you know $500 on a really great graphic design.

    You know you have to go and outsource that or you spend hours on that if you’re paying that person.

    entirely basically okay here’s our system now really great.

    Stacy Jones:
    You know outsource graphic design options that you can do it really low dollars richer.
    yeah we have that talent in house yeah.
    So when you’re working with a client, for the first time, how do you get started, how do you dive in and figure out.

    Where to start you know, is it social is it newsletters and email list is it you know there’s Google analytics like where do you go because it’s a little mind boggling I think for a lot.

    of small and mid size owners who are like this, I figured out how to sell my stuff and now there’s this digital landscape, so I have to figure out it’s a whole other beast.

    Kenny Gray:
    yeah there are so many different avenues, and it can be really overwhelming if you’re not in it every day so somebody new coming to it, how do we determine.
    I mean, first we’re going to you know figure out what you’re trying to sell what’s the problem.

    What solution does your product or service provide to any of these issues or problems where people are going to be looking for them.

    And then, when it comes to digital marketing the whole point is going to where your target demographic is going to be so in many cases.

    In the last decade, it has been Facebook and instagram ads because it’s been like.

    The leading APP that’s where everybody is so if i’m going to go put up billboards I want to put up billboards on the busiest highways and that disease highway was Facebook and instagram that’s starting to change a little bit the tracking issues starting to kind of hit everyone in their own way there’s definitely ways around that.

    But to your question is, we want to figure out who’s your target demographic where do we think they’re going to be in some cases that might be Facebook some cases and might be search queries based where people are googling.

    You know, support those solutions, and then we want to bid on those search queries and pop up It might also be on YouTube it might be.

    There are so many channels like I can’t even go through all of them pinterest tick tock it might just be articles people like oh these people tend to read the times, new Roman blogs all the time, so or you know, whatever it might be.

    Stacy Jones:

    So many different places now.

    Kenny Gray:

    yeah exactly so really determining where your target DEMO is going to be, and then you want to try catering to that type target demographic and what’s going to work on that channel.

    So if we’re looking at Facebook you’re going to be dealing with a different set of creative and landing page versus.

    If it’s a younger demographic and they’re going to be on tick tock a lot then we’re going to want to entertain them we know their attention spans a little shorter and we really gonna have to dazzle them and then they’re actually smart in their own way to and very savvy with the market, so you also have to convince them like Why would I pick you over you or you know what.

    What influence or celebrity is backing this product or service versus this one over here.

    And they grew up with the Internet, so they might not be as susceptible to scams that some people who are you know still are using AOL emails or not, not a jab at AOL emails because my fiance uses one for.

    Stacy Jones:
    Studies and but so does my husband.

    Kenny Gray:
    it’s an odd thing, but you know what I mean the exposure that they have to the Internet and what they’re you know they see all the time.

    Stacy Jones:
    So when you’re looking at all these different approaches that you can do.

    Is there, one that is your go to that it’s like always part of your quiver it’s always going to be something that you’re going to include when building out a campaign.

    Kenny Gray:
    Well, I always first start with their website or they’re doing like a product funnel whatever it might be.

    What the user is experiencing is really important, we can manipulate in a way in ads to get a great click-through rate very cheap traffic very cheap clicks but once they get over to your page if there’s a disconnect there.

    or even something as little as your page takes too long to load you’ve already lost your opportunity to pitch them right so we’re going to start there.

    And then we’re going to implement tools like email SMS we want to collect data at this point to try and remark it to them or give them a better offer.

    Especially with these pixels that can no longer track as accurately as they want good.

    Now we want to own the email or the phone number, so we can market directly to them, instead of just hoping like Oh, we put them into a bucket list, and maybe we can hopefully target them down the road.

    And then, after that, when it comes down to paid ads and organic in general I usually suggest most brands, that they should be on every channel, you might shift your budget to what makes sense.

    But usually if the chance that they go on a Facebook or instagram network, I want to be able to hit them there if they start scrolling through tick tock I want to get some brand awareness there.

    It comes back to that old school touch points of marketing before somebody converts with you so.

    Then numbers, Oh, you know 14 it’s 22 it’s 30, either way, you got you to need to create multiple touch points.

    Just to get that first purchase through that user journey so maybe they discover you on a YouTube video, and then they go to your Web.

    The site now their pixel now we start targeting them on our remarketing on Google on Facebook on tick tock and then eventually they give us an email, now we provide some more value.

    And then Those are all multiple touch points till eventually they make a purchase or you know you get your… you dig into those analytics and you see where they bounce off of and it’s like Okay, every time they get to the product page look at the price they leave the page so.

    Maybe that’s something that we can start a B testing so at first sometimes you have to buy a lot of data kind of determine what the markets telling you, and then you need to start pivoting.

    Stacy Jones:
    With all of the influencers who are out there who have started their own products, because that is like that’s the go to We talked with him all the time and they’re like Oh, I have this product it’s my own instead of talking your product i’m going to have my own product.

    Just because they’re doing that that’s not resulting necessarily in sales for them either they’re having to actually put together digital marketing campaigns, besides using their own platforms.

    Right or are you seeing tremendous success with them getting sales just through their own organic socials.

    Kenny Gray:
    I’ve seen a mix. I’ve seen a few where you know they might have a lot of followers and they get decent engagement, but that doesn’t always equate to sales I work with a lot of fitness influencers.

    A couple like Bradley Martin he’s very big he has millions of followers and he’s involved with many different demographics, in a huge in the gym scene.

    But over the years, he puts out content consistently he’s established himself as he’s very fit, he’s jacked, if you will, so he’s a trusted source any kind of entertaining so then he has supporters so it’s like I can pay the same price for Nike Adidas Jim shark or I really liked his Bradley Martin guy I’ll give them a shot so he’s kind of crack that formula.

    Obviously, we’ve helped on the page outside the email side a little bit of strategy here and there, but ultimately he just stayed consistent he stayed relevant and he kind of put into that work to build up a lot of followers who will engage and convert with them.

    Stacy Jones:
    Okay, so that’s an actual case study that influencer marketing works.

    Kenny Gray:
    I certainly can just because you have followers doesn’t mean they’re going to purchase from you expect you want to stay on brand and your your niche like.

    He might not do well selling process or chips or doing real estate lead generation would be like who’s this guy.

    So you know those are a little pieces where it’s like oh that’s obvious, but you know some influencers they might just try that just because they have some money hanging in front of them.

    Where it’s just like it doesn’t really make sense, you didn’t really establish yourself as like an authority figure in this space, so why would people buy from you so we’re a big fan of like just trying to poke holes and offers and these strategies as a whole, before we even started where it’s like yeah we can run it, we can make anything and run it doesn’t mean it’s going to work.

    Stacy Jones:
    What do you think of tik tok right now, as far as using that as a sales platform.

    Kenny Gray:
    I think it’s going to be a great brand awareness, for you this comes back to touch points that people are on there to be entertained.

    So we have to keep that in mind, so we want to entertain them, but if you’re trying to sell a product or service, you also want to educate them a little bit, but in a fun way and not overdo it, because we are all tired of just seeing ads that’s why people don’t watch commercials on cable at all anymore, you know will mute the volume if you’re watching something on YouTube.

    But it doesn’t mean don’t use it just means you get another touch point you get an opportunity to face those objections that people may or may not have, whether it be priced promo or functionality, or what it really offers so we’re not seeing crazy conversions like you know some of these accounts are you know they’re breakeven and most cases we’re fine with that, because you take an account customer lifetime value.

    But it’s to entertainment platform and Tik Tok as a company, they want to keep people on their platform.

    And they want to be entertained so if you’re putting stuff on there that’s just like a kamba image just with text and it’s just very ads II.
    you’re probably not going to get a lot of clicks it’s not going to do well and you’re probably going to get like Point five seconds of screen time and someone’s already going to swipe past you.

    Stacy Jones:
    What do you do if you are a brand owner brand creator and you are just horrified at the idea that you are going to have to create videos are their options for you to do, besides having you on tick tock not be the star.

    Kenny Gray:
    I suppose, so you don’t have to be you know the face of your brand or company you get another person who’s very good at, or you could just go tons of micro influencers that are just really good on camera, like all those creators make great content.

    You know, you might want to stick with a.

    Certain demographic that you’re trying to pitch to again more so maybe age or like things that they’re similarly interested in so.

    Somebody who’s really interested in nba nfl maybe don’t get somebody who’s like to be showing all these hipster coffee shop record playing like that might be wrong angle if you’re trying to sell NBA jerseys that’s just like an obvious one but.

    You don’t have to be but also if you’re starting the brand andou kind of are entering this space where everybody’s on camera your brand image is huge you just need to suck it up and nobody likes what they sound like I hate listening my own podcast.

    or video so everybody feels the same way you just need to kind of suck it up get over it, and be genuine and that’s how you really are going to test you the market on your product or your service, you know.
    Put yourself out there it’s either going to work or doesn’t eventually the market will tell you, and then you kind of just have to roll with the punches.

    Stacy Jones:
    Okay, what are some of the mistakes, you see brands making all the time.

    Kenny Gray:
    Where do we start?

    Stacy Jones:
    there’s a lot of fun, I am sure.

    Kenny Gray:
    There are a lot I.
    Let’s see I guess on the paid ad side, we see a lot of people spending money in the wrong places and then not having their back end dialed in before they start sending traffic.

    So, five years ago, you could write ads and you could at least break even if not get to three x return on your ad spend, which is great, so now, people are you know they don’t have their back in dialed in as in like.

    what’s your abandoned cart sequence what’s your welcome series like when people message on Facebook, are you responding, are you engaging with them, are you creating like a community.

    So those are like the little pieces because we can see it reflect on conversion rates over time and then people start getting into the comments and then that’s where you start to see the drop off where it’s like orders are never going out it takes three months to order it’s don’t even bother getting that then that’ll just speak volumes versus me creating you know, a viral video that gets a really good click through rate doesn’t matter if people if they’re out there just giving you really poor reviews and then kind of like what we referred to, or we were speaking about earlier.

    I’d say keep it as SLIM as possible at first like it’s great to try and build a huge team, but if you can keep it as SLIM as possible, keep those costs that are unnecessary down it’s one of those things just because you can doesn’t mean you should.

    Stacy Jones:
    know because there’s always something else that you could spend the money on instead that actually might give you a higher return.

    Kenny Gray:
    That as well, or can also give you some buffer space if you’re like all right well the.

    You know the websites just not working out right now, or the offers, so we need to pull back for a little bit, and now you have some wiggle room, because you didn’t spend it on somebody’s making you know 12 images every day that they’re not really moving the needle.

    Stacy Jones:
    At what point looking at your social should you just be like you know what this isn’t working like is there a percentage of growth, is there a rate of increase that.
    22:37
    You should have on your social media accounts versus just being like I am out there yelling into the wind and no is yelling back at me.

    Kenny Gray:
    Yeah, it’s a mix, because you want followers but you don’t want bad followers it’s all about quality we’re talking about traffic overall here.

    So you don’t want poor quality traffic that doesn’t engage with you, so it doesn’t help if you have you know 50,000 followers but you only get like five comments on a post.

    So quality is going to be huge I mean an overgrowth every month you’re probably going to want to see something around five or 10% in growth if you know you’re heading in the right direction if you’re talking to the right audience.

    But, as well as I like again as you’re getting those followers are they liking your stuff are they you know writing comments are they engaging with you.

    Are you engaging with them to kind of help generate that as well.
    23:34
    So you can put small numbers on there for sure, and those percentages on growth, but it’s a more I think level of engagement, because there’s plenty of people, especially on tick tock.

    That don’t follow or like anything but they might just comment as well, because they like your stuff but they don’t want to follow anyone.
    On they don’t want to start getting hit with multiple ones there’s a plenty of people who have ghost accounts out there and they just want to browse they just want to hang out in the background there’s plenty of Trolls out there who will you know put in their two cents, but I focus more on engagement versus just how many followers do you get.

    Stacy Jones:
    Is it ever worthwhile for a brand, even if they don’t have high engagement high followers is it worth having almost a billboard or if your social media.

    Do you have an obviously it’s going to depend on your type of business right is it a B2B is it B to C, but is it worthwhile to have that billboard for people just to stop by and check it out and see or is that just wishful thinking.

    Kenny Gray:
    24:37
    So there’s definitely a few sites that one, but I would say it’s always worth it, to put yourself out there, maybe you start.
    24:44
    Or maybe you give a lot of effort towards like your social media presence, maybe you’re not getting the engagement, especially as, like a business usually don’t get that same level of engagement, as if you were a creator or an influencer.

    But that’s Okay, the business is there, you can keep it updated you don’t need to stress over it, but when people are shopping and kind of trying to validate you.

    they’re going to do some snooping they’re going to see what your business page looks like it’s like Okay, they pose they seem real like I or I can trust them a little bit more so we’re getting those little yeses along those that user journey, just like Okay, they seem trustworthy I do like them, we can work, you know, maybe I’ll start to get this now.

    And then eventually you do hit a point I’ve seen it with even small brands like we work with nish foods for a long time. Big keto snack food company, not a lot of followers but the people who are engaged, they are very engaged, they all come in all the contests they’re in there.

    So you know you’d rather take 20,000 people who are liking and commenting engaging and purchasing from you versus the 50 or hundred thousand who are just in the background, not making it, you know doing anything for you.

    Stacy Jones:
    Now, because those people are also going to then do word-of-mouth marketing for you, most likely if they’re that big of a raving fan of your brand online.

    Kenny Gray:
    Yeah exactly.

    Stacy Jones:
    What else people screw up along the way.?

    Kenny Gray:
    Let’s see.

    I mean it always comes back to the product and the offer for me i’ve noticed that because uh let’s see, I have one with the Bradley with his clothing brand we have terrible engagement metrics like.

    A good click through rate give or take is about 1% and you know Facebook instagram, for example.

    Ours is maybe below a point five, but our return on ad spend is like a 13 or 14 because we know what products they like we know how to kind of keep it fresh keep it going we deliver on everything, so the product in the offer.

    Finding something that people really want and will purchase that’s a huge piece of it, and another big piece of that success is finding the recurring revenue because what’s another one that we were just working on.

    We did have an issue with that with the car parts, because people want to buy that every month, they would just buy maybe once a year, so when you’re talking about customer lifetime value you’re going to wait a lot longer.

    For them to become repeat purchasers when you’re doing clothing when you’re doing supplements you’re doing snacks.

    that’s like a monthly purchase So if I spent $50 to get you make that to make a $25 purchase the CPA is bad we’re at like a point five right there, but if you purchase every year.

    Now we’re talking about what the 275 to $300 there so, then the $50 turns into a what is that i’m doing bad bad math right now is it six times return.

    So, and that works out in your favor so you have to play the long game.

    And the only other biggest mistake, I do see when we’re working with clients, as people getting too granular.

    They want to get too into the day to day numbers, where, especially if you’re at early stages, you need to allow you know your traffic.

    To gain the data, you need to get large data sets where you can actually make decisions where you can pivot.

    You don’t want to say, like no one’s doing anything last two days we got to change it all.

    So, again that’s just something where you’re going to waste a lot of time and energy, where it’s another click through rates look Okay, people are starting to like it, you need to give it some time because… You know, today this week is going to be different from the next week that we’re going to be different from the next it’s are there seasonality there’s times of days there’s days of the week.

    Maybe if you’re marketing to like a you know college kids they have to pay rent at the end of the month, and they might be tight at that point, so you might see a slim at that point.

    So you want to look at these large data sets and then, once you kind of you’ve ran tons of traffic or you can look at these larger data sets, then you can kind of get a little granular and just say you know where Am I peaks and valleys and where, can I capitalize on.

    Stacy Jones:
    Is there a set time frame that you should really let it go for before you start going in and picking away and tweaking at it.

    Kenny Gray:
    So if you’re doing ads you might base it off of like impressions before used to be 1000 now i’d say it’s probably like 5000 impressions on like a single add to that audience.

    Or you can base it off of price, especially with an audience, because your cpm are going to change, so the cross to reach them is always going to be different, so you can’t blink it one term across all every audience there so normally about two to three times the amount of your goal CPA that’s a solid tests like I spent two to three times the amount, I have my goal CPA at this audience with this ad.

    Or you know, whatever you might be, you know running at that time and then that can kind of tell me like Okay, this is just as this is my cutoff point because.

    it’s clearly not working so, but you can space it out, you could wrap it test with a very high budget or you could do something smaller let it run for like a week or two and let it get to that two to three x allow it to build some momentum as well.

    Stacy Jones:
    And is there a different strategy for e-commerce selling goods, you know you’re selling clothing.

    Right, you’re selling items and vitamins and supplements and nutritional goals versus classes, is there a different approach when you have an asset that is more of a learning tool versus a product?

    Kenny Gray:
    i’d say there’s definitely differences if you’re the brand or the owner, the courses are tough, you have to deliver on the value and especially if it’s whether it’s evergreen or if you’re doing like a weekly training.

    Again you’re kind of exchanging your time to get continue to put that value into your server this.

    So that part gets a little tough and then staying relevant so, even though we work with a lot of real estate people we’ve done consulting on it, you know some law firm marketing and obviously lead generation, for you know a lot of fitness stuff.

    So it’s going to be a little different you need to keep that up to date and then you also have to kind of be prepared for people.

    Who maybe pulled the trigger on it and they’re just really not that happy about it so it’s actually funny one of the first offers that we worked on was like when keto was first getting big like six or seven years ago, and one of the huge things was a keto cookbook it’s like 2025 bucks.

    But people who know the Internet you’re like I can just Google all this stuff but all they did was we did was packaged into a really nice PDF and we delivered it to you right there.

    So you know 20 15% of people just kind of realized that, and you know they were very happy about it so there’s pieces of that same thing with digital marketing a lot of it, you can learn online, but some people package, it in a nice way for a course or class or you know webinars whatever it might be so Those are just things to consider.

    Stacy Jones:
    How can our listeners reach out to you how can they find you or like I want to talk to Kenny Grayt Media?

    What do they do.

    Kenny Gray:
    Yeah if anybody wants to talk to me, you can go to graytmedia.com and you said at the beginning, that we had to clear up how it is I’ve realized the name is too clever of a pun, so it is gra whitey media just to put on my name so have to clear that went up over time.

    Stacy Jones:
    They’ll be in the show notes as well, and I just want everyone who is not watching this and who is listening to this instead, since we have this is a video version too.

    Kenny, is Mr brand he is wearing Emblazoned shirt that has his brand name on it, he is like there it is great media, he is like ready for the go of taking advantage of another platform to actually continue marketing on which a lot of brands don’t think about there’s so many things that you have around you in your real-life world.

    As well as your digital world that you could be looking at branding and making sure that you have a consistent brand experience so keep that in mind, because Kenny, is doing that quite well today on the show.

    Kenny Gray:
    I’m trying. I’m trying.

    Stacy Jones:
    Any last parting words of advice to our listeners today?

    Kenny Gray:
    The biggest thing is, I always tell people and always comes up with clients is keep it as simple as possible don’t overcomplicate your process, so you know plan your work and work your plan and stick to it.
    The markets going to tell you if it works or not and that’s when you can pivot so just keep it simple.

    Stacy Jones:
    That is an excellent note.
    Thank you so much, I really do appreciate your time today.

    Kenny Gray:
    No, thank you for having me it was fun.

    Stacy Jones:
    course and to all of our listeners, thank you for tuning in to another episode of marketing sex and how to avoid them, I look forward to chatting with you this next week.

    And until then, if you are interested in seeing how you can leverage influencers and have them in their content, show your brand reach out to our agency i’m happy to have our team chat with you have a great one.

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Marketing Mistakes and How To Avoid Them Reviews 

Must-Listen For Every Brand Marketer (And Owner)

This should be required listening for everyone who owns a business, works in marketing, or is interested in the business of entertainment. Great stuff!

The Best Marketing Podcast Ever!

Stacy is a brilliant branding strategist and she really knows how to bring out the best in her guests! This show is fun AND educational! If you’re looking to understand the world of marketing, branding, digital marketing, influencer marketing and more, look no further. This show has awesome insight into some of the greatest marketing minds out there today, and they provide practical advice you can use in your business today. #FanForLife

Awesome podcast for all marketers!

Keep them coming

Practical and pointed advice.

Stacy does a really great job making this a highly actionable podcast for business owners. With a focus on marketing, she covers a wide range of related topics as well and is always very specific with her questions so that the listener gets pointed advice instead of vague concepts to take away. It’s also really helpful to the hear the why behind any marketing tactic so that we can decide if something sounds like a good fit for where we are at in this moment.

Love this marketing podcast!

Lori has a way of finding new insights to share every week. I loved being a guest, but I enjoy hearing her many fascinating conversations with other marketers even more. Great show!

I love Stacey Jones!

I absolutely loved being on this podcast! Stacey is amazing – real, down to earth, and genuinely curious and interested in learning – this makes for a very engaging conversation and valuable podcast!

Thank you for your podcast! I LOVE IT

I just listened to the episode named Insights To Product Placement Brand Marketers Need To Know, and I really enjoyed every minute of it! There are so many ways to approach product placement in a manner that provides wins for many – and it is not always driven by money. I am looking forward to listening to more!

Stuff we need to know!!

Anyone who is in business should be listening to this podcast! Incredible insights and advice.

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Stacy does such a great job of sharing her wisdom and I love how she leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out – you won’t be disappointed!

Awesome Podcast!!!

Stacy, host of the Marketing Mistakes (And How To Avoid Them) Podcast, highlights all marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
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