Independent producers call our agency on an almost daily basis, under the impression that numerous brands have opened their pocket books to finance feature films–brand shows up onscreen and, Abracadabra! Money in the production’s pocket.
While this impression is certainly not supported by fact, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. At a minimum, a brand partnership can provide significant production savings to help lower the production cots’ bottom line.
With a handful of very rare exceptions a brand is not going to provide your independent film with a 7 figure + financing opportunity, whether you credit the deal as a brand integration or the brand as co-producer. Instead, the brand may offer you significant production savings through the following:
1. Loan of the product that you otherwise would have had to purchase or at the least rent.
2. Trade out of product, providing you with extra product for your cast and crew with food to eat, beverages to drink, cars to drive, hotel room nights to stay, airlines to fly, clothes to wear…
3. Cash fee – likely not as much as you dream of, but still cash – paid for showcasing the brand on screen with full logo, positive usage and brand messaging incorporated into the storyline.
Cross promotion of your film through the brand’s media, social media and/or retail points of display, bringing new eyes to your property and influencing those future all-important box office ticket numbers. This can help you save marketing dollars that you – or your future distribution partner – would have to spend, and makeyour property a lot more attractive to distributors overall. This also makes you more likely to attract gap financing partners, as you more likely to be seen as a success and a worthwhile risk.
For more examples of past entertainment marketing programs for the production side, as well as the brand side, view our case studies.