WANTED: Casio Watches
Productions Branded Secures Starring Role

Wesley Gibson (James McAvoy) finds out his long lost father is an assassin. When his father is murdered, Wesley is recruited into his father’s old organization and trained by a man named Sloan (Morgan Freeman) to follow in his dad’s footsteps.

What Hollywood Branded Inc. Did:

Our Productions Branded division sourced and provided two Casio watches and digital camera in Universal’s Wanted. In the first scene, a Casio watch on Wesley’s nightstand receives an insert shortly after he wakes up. Wesley wears the same watch throughout the film. It is particularly noticeable on Wesley during a shooting scene between Fox (Angelina Jolie) and Cross (Thomas Kretschmann) and during a train wreck scene. A Casio Exilim digital camera also receives hands on exposure when Fox uses the device to show Wesley photos of his first target. In a later scene, Wesley’s watch receives a clear insert when he awaits the detonation of his small bombs, bombs which also have incorporated Casio watches.


Overall Placement Value: $360,000
Audience Reach: 55,416,666
Overall Audience Retention: 27,748,800
Positive Feeling from Placement: 15,927,811
Influenced to Purchase from Viewing Placement: 10,378,050