Productions Branded Provides Historical Placement Opportunity
Director Ang Lee adapts this Eileen Chang story set in World War II-era Shanghai that details the political intrigue surrounding a powerful political figure named Mr. Yee (Tony Leung) in Japanese-occupied Shanghai. Spanning the late ’30s and early ’40s, the movie introduces us to Hong Kong teen Wong Chia Chi (Tang Wei), a shy college freshman, who finds her calling in a drama society devoted to patriotic plays, as she enters a world of deadly intrigue.
What Hollywood Branded Inc. Did:
Our Productions Branded division secured hands on exposure for a period Louis Vuitton suitcase trunk when Wong uses it to carry her belongings out of Shanghai in an attempt to flee the Japanese-occupied city. In a later scene, Wong retrieves a pack of cigarettes for Ms. Yee from the same suitcase. She is interrupted by Mr. Yee, with the suitcase remaining on the bed in-scene. Wong’s Louis Vuitton suitcase receives additional exposure when Mr. Yee catches her in the act of packing her clothes, making him think she plans to flee once again.
Overall Placement Value: $157,500
Exposure Length: 50 Seconds
Audience Reach: 1,522,800
Audience Retention: 1,065,960
Positive Feeling: 611,861
Influenced to Purchase: 398,669