Weekly Podcast On Marketing + Business Advice
(+ How To Avoid Them)
Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing. With over 300 episodes recorded over the last 6 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.
I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!
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In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward customers through a funnel. Buying is a behavior that Sean Doyle understands and explains the science to sales in the episode here.
In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes how to properly give your client value and service when making a sale.
Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly.
In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy. Today Jane shares how to help people sell their online courses successfully and how to get the proper eyes on your course. She shares how to create a course that gets results, brings actual value and tips on how to properly market a course to your niche.
In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Bospar PR, Curtis has worked in the media landscape and breaks down the PR space for us.
In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.
In this episode, learn one of the more powerful tricks to make your brand stick in people's minds.
In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us.
Jeff discusses the battling with algorithms that change constantly, utilizing automation to increase your reach and produce more content, and how to tell a good story. The two discuss how targeting your audience and building a story that speaks to them can help you avoid some common marketing mistakes.
Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky. Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment. He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.
In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals.
In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more.
In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as how long it takes for influencers to create videos for partnerships. The two also touch on Nathan’s fake pregnancy stunt which quickly earned him 250,000 followers more.
In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership language, and teaches why strong communication leads to better results in both business and life. He is also the author of 22 Talk Shifts, a #1 Wall Street Journal Best Seller that shares numerous ways to strengthen communication. The two chat about the great resignation as well the difference between working to live and living to work. They also share the ways that you can better motivate your team, and the importance of adopting a compassionate, yet understanding leadership style.
EP291: 10 Proven Tips To Grow Your Social Media (That Actually Work) With Stacy Jones | Hollywood Branded
In this episode, Stacy teaches us 10 ways that brands can create more successful social media strategies
In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an author, a speaker, as well as a personal branding expert and he has won numerous awards for his work. The two discuss Leonard’s inspirational road to success, and how he went from living on his grandmother’s couch, to becoming the powerful and prosperous expert he is today. Leonard shares why he believes there’s a “step-by-step” process in building a personal brand. The two also touch on the importance of taking a break. while maintaining your drive to improve and do better.
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