Marketing Mistakes
(And How to Avoid Them) Podcast
Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.
In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the current trends of the streaming video world.
In this episode, Stacy sits down with Ryan Cote, the Director of Digital Services and Partner at Ballantine Digital. The two discuss five ways to drive leads with digital marketing, and how using this type of technique can help small businesses showcase their big ideas.
In this podcast, Stacy sits down with David Wood, the CEO of Tough Conversations International and Play For Real. The two discuss how facing challenges and engaging in tough conversations can help build confidence, success, and stronger relationships in your professional and personal life.
In this episode, Stacy sits down with brand journalist Don Simkovich of So Cal Content Marketing & Media. The two discuss the benefits of content marketing, and how you can engage audiences, establish rapport, and show expertise for both you and your company.
In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software technology. The two discuss the importance of category design in B2B marketing, as well as how certain marketing approaches and strategies can help bring in sales and fight competition.
In this episode, Stacy sits down with Joe Gagliese, the co-founder and CEO of Viral Nation. The two discuss the difficulties of influencer marketing, and what lessons they have learned from their experience. Joe also gives his insight on which social media platforms are here to stay, and how brands can benefit from using them.
In this episode, Stacy discusses the costs involved with social influencer marketing, and the potential risks you need to be aware of to manage internal expectations.
In this episode, Stacy sits down with expert level Certified Life Coach Tullio Siragusa, who is also a Chief Strategy Officer at Nearsof as well as a co-producer and host of the podcast DojoLIVE! The two discuss how a sense of self impacts your leadership and business, and they discuss all there is to know about emotional intelligence and value-based branding.
In this episode, Stacy sits down with Miha Matlievski, the founder of Fail Coach LLC. The two discuss how a change of perspective helped Miha turn his life around and bounce back from bankruptcy. He talks about what he has learned from his failures, and how hardships are an important part of finding personal growth and success.
In this episode, Stacy sits down with marketing consultant, speaker, author, and the founder of Duct Tape Marketing Consultant Network, John Jantsch. The two discuss how important it is for entrepreneurs to have a sense of self-reliance, empathy, and time management. John reads a few excerpts from his most recent book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, to discuss how entrepreneurs can best tackle these issues.
In this episode, Stacy sits down with Zoe Greenblatt, the social media manager at Glow, an award winning digital marketing and social media agency. The two discuss how to create a voice for your television show and or company on social media, and they analyze the importance of using this marketing tool in an original, yet personable and authentic way.
In this episode, Stacy sits down with Clay Clark, who is the CEO of Thrive15, a leading business coaching program, as well as a New York Times bestselling author and a Forbes Business Coach Council member. The two discuss Clay’s successful tactics in how to skyrocket business growth and how to build a business dream team.
In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.
In this episode, Stacy explains how you can go about getting your brand on a TV talk show.
In this episode, Stacy sits down with Jeff Pulvino, the co-founder and CEO of Boost Media Group, an agency that specializes in web development, online marketing, and sales optimization. The two discuss Jeff’s experience and what he has learned to best help a business achieve their online marketing goals.
In this episode, Stacy sits down with Adrian Belina, Executive Creative Director and one of the founders of Jam3. The two discuss the importance of digital marketing in influencer campaigns as well as how to use technology to solve problems and increase engagement.
In this episode, Stacy sits down with Sarah Santacroce, LinkedIn Consultant and Strategist as well as founder of The Gentle Business Revolution Movement. The two discuss how to remain genuine and authentic, while improving your profile and engagement on LinkedIn.
In this episode, Stacy sits down with Kelly Glover, the booking agent and publicist for The Talent Squad. The two discuss Kelly’s experience as a podcaster and she gives helpful tips on how to pitch podcasts, organize episodes, and gain PR opportunities.
In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.
In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors. The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on customer data collection, digital governance, and online data strategy.
