Weekly Podcast On Marketing + Business Advice
(+ How To Avoid Them)
Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing. With over 300 episodes recorded over the last 6 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.
I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!
Follow Marketing Mistakes And How To Avoid Them Podcast Today !
In today's episode, Stacy sits down Nathan Labenz who is the founder of Waymark. the two discuss about how to optimize video messaging to best represent the ethos of your brand.
In today's episode, Stacy sits down Ben Lund who is the founder of Rise Marketing Group. The two discuss about measuring business growth and ROI through digital marketing practices.
In today's episode, Amira and I shared about how to reshape your own mindset, and achieve your goals.
In today's episode, Stacy, Chris and Eric talk about content marketing, and how to use it to build and grow your business –no matter your niche.
EP337: What You Need to Know Before Starting an Influencer Marketing Campaign With Stacy Jones | Hollywood Branded
In today's episode, Stacy Jones shared about the risk and costs of social media marketing and how to manage your boss expectations.
EP336: How Luxury Brands Can Benefit Partnering With Celebrities With Stacy Jones | Hollywood Branded
In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.
In this episode, Stacy Jones talks about the five ways producers can evaluate if their content is a good vehicle for product placement
In this episode, Stacy Jones shares about 3 major way app brand marketers can use influencer, celebrities and content marketing to increase downloads and brand recognition.
EP333: How Tech Brands Are Using Content Marketing To Drive Sales With Stacy Jones | Hollywood Branded
In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.
EP332: Get Your Brand Discovered Through Third-party Validation With Mark Crawford | TechMeetsTrader
In today's episode, Stacy and Mark Crawford who is the partner of TechMeetsTrader chat about how to make sure your brand is able to be discovered completely through third-party validation from information that exists online and not some information you put there.
With the recent growth of our agency, it's important that we are all working together. In this episode you will learn what makes a good blog and why they can be so beneficial for your business!
In this episode, Stacy and Darell Amy who is a growth strategist of Revenue Growth Engine chat about sales, challenges for companies, the marketing mistakes to avoid, and how to double revenue by following two strategies getting new clients and cross-selling to current clients by setting aggressive but realistic growth goals.
EP329: Discover The Secrets Of Successful Leaders With Maureen Falvey | Strong Training and Coaching
In this episode, Stacy and Maureen Falvey who is a Leadership Coach and Consultant of Strong Training and Coaching chat about how individuals and teams can reach their full potential through building strong relationships and effective leadership.
In this episode, Stacy and Larry who is the founder of TheSponsorshipGuy are going to discuss many of the mistakes events make, and pursuing brands for sponsorship, and how to do so better.
In this episode, Stacy and Ana who is the head of marketing of ManyChat talk about how to reposition your digital marketing, to convert by leveraging content and events to scale your reach.
In this episode, Stacy and Gary Frey who is the Connector of BGW CPA talk about how you can become an effective leader to generate business growth and develop a truly successful brand.
EP325: The Importance Of Integrated Sales And Marketing Strategy With Andy Buyting | Tulip Media Group
In this episode, Stacy and Andy Buyting who is the Founder and CEO of Tulip Media Group chat about the importance of integrated sales and marketing strategies and a few very easy effective marketing tactics to truly fuel and drive Revenue growth.
In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis.
In this episode, Stacy and Rishabh Jain who is the CEO of Fermat Commerce talk about the secret sauce behind the paid media.
In today’s episode, Stacy and Scott Gatz who is the CEO and founder of Q.Digital talk about how brands can better and more authentically connect with the LGBTQ+ community.
EP321: How To Create A Strategic Marketing Process For Your Business With Brooke Champman | Threeby3
In this episode, Stacy and Brooke who is the Executive Director of Threeby3 talk about how to transform organizations by evolving from tactical lead generation into a strategic marketing methodology aligned with broader business goals.
In today’s episode, Stacy sits down with Zack Slingsby, the founder of Human Factor Media, to discuss how he uses branded content as an effective marketing tool for his company - which specializes in crafting stories.
In today's episode, Stacy and Roy Gefen, the CEO of AccessiBe, to talk about what marketing strategies work best to empower growth.
EP318: Why Social Media Marketing Is Critical For Your Brand With Keaton Nelson | Perpetual Motion Marketing
In today's episode, Stacy sits down with Keaton, the founder and CEO of Perpetual Motion Marketing, to discuss about the importance of social media for a brand.
In today's episode, Stacy sits down with Nima Gardideh, the the co-founder and president of Pearmill, to discuss where to start when approaching experimenting with growth marketing.
In today's episode, Stacy sits down with Dave Fink, the founder and CEO of Postie, to discuss how to employ direct mail marketing to catapult your brand in today's ever-changing digital landscape.
EP315: How Business Leaders Should Approach Thought Leadership Marketing With Erik Jensen | PredictiveROI
In today's episode, Stacy sits down with Erik Jensen, the co-owner and Chief Strategy Officer of PredictiveROI, to discuss how to approach thought leadership marketing in order to monetize it.
In today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads.
EP313: Why Agencies Must Evolve Into Technology Solution Providers To Survive With Shaun Clark | Go High Level
In today's episode, Stacy and Shaun Clark who is the Co-Founder of Go High Level discussed how the future for agencies is to be technology solution provider that works hand in hand on helping their clients grow their brands.
In this episode, Stacy and Tim Parkin who is the president of Parkin Consulting talk about marketing performance results. You'll learn how to get the best, better, and faster marketing performance results with the help of your own marketing team!
In today's episode, Stacy and William Perry who is the founder of Elite Media Buyers Academy discussed different ways to unlock your business growth and shared insights on what strategies work best for businesses to have more success in advertising
In this episode, Stacy sits down with JJ Reynolds who is the marketing analytics of Media Authentic. The two discussed about the importance of data in your company tools that will help you understand data better and how it can all help improve your overall business.
EP309: The Best Way For Companies To Scale Your Business To 6 Figures And Beyond | Alexa D’Agostino | Thynktank Coaching & ThynkFuel Media
In this episode, Stacy sits down with Alexa who is founder of Thynktank Coaching. She has a Ph.D. in business and has helped over 300 clients generate over $5 billion insales The two talk about the different techniques that you can use for scaling a successful company in order reach new heights with less effort than before!
EP308: How To Best Measure and Track Behaviors To Drive Sales With Chris Mercer | Measurement Marketing
In today's episode, Stacy and Chris, founder of Measures.io talk about the best practices of behavior-based in analytics. Chris also shares some techniques and tools for managing a sales pipeline and customer journey effectively.
In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from across all channels in this fast-paced, ever-changing industry!
In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that speaks to the desires and values of your customer. We discuss where some businesses need help with their brand strategy and how they may be spinning wheels before having the foundation of their strategy laid down.
In this episode, Bryan and Stacy talk about how to create an employer brand strategy that your employees will love. They also discuss some common mistakes brands make when they think too much like a consumer and not enough about their team's needs!
In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward customers through a funnel. Buying is a behavior that Sean Doyle understands and explains the science to sales in the episode here.
In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes how to properly give your client value and service when making a sale.
Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly.
In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy. Today Jane shares how to help people sell their online courses successfully and how to get the proper eyes on your course. She shares how to create a course that gets results, brings actual value and tips on how to properly market a course to your niche.
In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Bospar PR, Curtis has worked in the media landscape and breaks down the PR space for us.
In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.
In this episode, learn one of the more powerful tricks to make your brand stick in people's minds.
In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us.
Jeff discusses the battling with algorithms that change constantly, utilizing automation to increase your reach and produce more content, and how to tell a good story. The two discuss how targeting your audience and building a story that speaks to them can help you avoid some common marketing mistakes.
Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky. Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment. He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.
In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals.
In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more.
In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as how long it takes for influencers to create videos for partnerships. The two also touch on Nathan’s fake pregnancy stunt which quickly earned him 250,000 followers more.
In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership language, and teaches why strong communication leads to better results in both business and life. He is also the author of 22 Talk Shifts, a #1 Wall Street Journal Best Seller that shares numerous ways to strengthen communication. The two chat about the great resignation as well the difference between working to live and living to work. They also share the ways that you can better motivate your team, and the importance of adopting a compassionate, yet understanding leadership style.
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