Marketing Mistakes

In today's episode, Stacy and Chris, founder of Measures.io talk about the best practices of behavior-based in analytics. Chris also shares some techniques and tools for managing a sales pipeline and customer journey effectively.

In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from across all channels in this fast-paced, ever-changing industry!

In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that speaks to the desires and values of your customer. We discuss where some businesses need help with their brand strategy and how they may be spinning wheels before having the foundation of their strategy laid down.

In this episode, Bryan and Stacy talk about how to create an employer brand strategy that your employees will love. They also discuss some common mistakes brands make when they think too much like a consumer and not enough about their team's needs!

In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward customers through a funnel. Buying is a behavior that Sean Doyle understands and explains the science to sales in the episode here.

In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes how to properly give your client value and service when making a sale.

In today's episode, Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly.

In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy.

In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Bospar PR, Curtis has worked in the media landscape and breaks down the PR space for us.

In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.

In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us.

In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us.

Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky. Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment. He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.

In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals.

In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more.