Marketing Mistakes
(And How to Avoid Them) Podcast
Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.
In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build a better brand.
In this episode, Stacy sits down with Jonathan Grzybowski, who is the host of the podcast Blind Entrepreneurship as well as the co-founder of Penji, a platform that gives on-demand access to the top two percent of graphic designers in the world. The two discuss how Johnathan was able to quickly and successfully grow his business, and he touches on how the values and the culture of his company have positively impacted these results.
In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television productions find brands to partner with for product placement, integration, sponsorships, and more. The two discuss their experience, and share their perspective on what brands should be doing to create massive success on screen.
In this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by using technology and effective marketing techniques.
In this episode, Stacy sits down with Alison Vidotto, the CEO of both Vidotto Group and Push! Business Training and Mentoring Group. The two discuss how systemized process can help small business owners strategically run their business, and just how these tactics, as well as many more, can help them find long-term success.
In this episode, Stacy sits down with Tanya Romanuk, the founder of Your Best Self Career & Life Purpose Coaching. The two discuss how Cognitive Behavioral Therapy, PSYCH-K® facilitation, and mindfulness, can all be used as powerful techniques to erase self-limiting beliefs. Tanya talks about her experience, and how these methods have allowed her clients to see success in both their personal and professional pursuits.
In this episode, Stacy sits down with Jude Charles, who is a filmmaker, brand strategist, and speaker, as well as the founder of JudeCharles.co. The two discuss all there is to know about creating branded content, and what three steps you should take to share your own brand story.
In this episode, Stacy sits down with Josh Patrick, who is a certified Financial Planner, the host of The Sustainable Business Podcast, and the founder of The Sustainable Business — a coaching and mentoring company for private business owners. The two discuss how you can be strategic and create a business you love where not only your work is valued, but you're creating extreme profits.
In this episode, Stacy sits down with Lane Kawaoka, an engineer and the creator of SimplePassiveCashflow.com, which is an online learning resource that focuses on passive real estate investing. The two discuss what steps Lane has taken in becoming an entrepreneur, and in launching his own, successful group coaching and e-course business.
In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets Center for Sales and Marketing Excellence, but also wrote The 7 Secrets to Selling More by Selling Less. The two discuss Allan’s philosophy of helping, not selling, and how that could positively impact your business and boost sales.
In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income from real estate. The two discuss his experience in launching a side business, and what lessons he has learned from his mistakes that have helped him find success.
In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss what you and your business should be looking for in a digital agency partner, as well as why it is important to always tend to your website and keep it up-to-date.
In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two discuss how technology and cryptocurrency are changing the future of business.
In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The two discuss what changes businesses could make in order to help eradicate mental health stigmas in the workplace and support their team members throughout difficult times.
In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create better-performing Facebook and Google ads. The two discuss just why business owners should use this time to find ways to facilitate their online advertising processes, and how important it is for brands to remain confident and fearless during this time in order to find financial success.
In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite Pictures. The two discuss how important it is for brand marketers to develop authentic messages and to adopt new production techniques in order to create content that is truthful to our current state. They talk about the ways in which marketers can still gain the support of potential customers, while working around these lock-down limitations.
In this episode, Stacy sits down with Andrew Allemann, the founder of PodcastGuests.com, a site that helps hosts find new and interesting guests. The two discuss what strategies can help you get booked on a podcast, as well as how and why this type of exposure can be beneficial to your business.
In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group. The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to thrive during this crisis.
In this episode, Stacy talks about how COVID-19 is impacting marketing, the massive increase in television and svod viewers, and how product placement opportunities are an even bigger goldmine to engage home viewers who turn to entertainment content when stressed or bored.
In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the current trends of the streaming video world.
