Weekly Podcast On Marketing + Business Advice

Marketing Mistakes

(+ How To Avoid Them)

Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing.  With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.

Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.

marketing mistakes how-to avoid them

I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!


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Creating And Selling An Awesome Online Course
EP279: Creating And Selling An Awesome Online Course With Peter Erik Neeyvoll and Maria Rigger | AweSM Sales & Marketing

EP279: Creating And Selling An Awesome Online Course With Peter Erik Neeyvoll and Maria Rigger | AweSM Sales & Marketing

In today’s episode, Stacy sits down with Peter Erik Neeyvoll and Maria Rigger, who are the co-founders of AweSM Sales & Marketing, a company that specializes in helping entrepreneurs build successful online courses. Here, they discuss why it’s important to find your niche, and create a marketing strategy, before you produce your online course. They also discuss the importance of keeping in mind your big “why” and the reasoning behind their philosophy of “just do it—even if you’re not ready yet.”

The Power Of Journalism In Branded Content
EP278: The Power Of Journalism In Branded Content With Ben Worthen | Message Lab

EP278: The Power Of Journalism In Branded Content With Ben Worthen | Message Lab

In today’s episode, Stacy sits down with Ben Worthen, who is the CEO of Message Lab, an award-winning agency that helps organizations get results by bringing stories to life, through leveraging journalism, data, and design. The two discuss Ben’s experience in journalism, and how it has impacted his approach to marketing and creating content. Ben also shares why, he believes, it’s important that each piece of content has a job and adds value. They also chat about ways in which brand owners and agencies can create a culture where their team members create and share company content. The two also chat about leveraging SEO and social targeting to create ROI.

EP277 Increasing Your Sales And Establishing Systems With Donnie Boivin Badass Business Summit
EP277: Increasing Your Sales And Establishing Systems With Donnie Boivin | Badass Business Summit

EP277: Increasing Your Sales And Establishing Systems With Donnie Boivin | Badass Business Summit

In today’s episode, Stacy sits down with Donnie Boivin, the CEO and Founder of the Success Champion family of companies. He is also the founder of the Badass Business Summit, and Events with an Edge. The two discuss Donnie’s extensive experience in sales and how his Success Champion companies came to be. He also shares the Success Champion mindset, and why business owners should incorporate it into their professional lives. Donnie shares why he believes that you should find your niche and pick clients that you can do cocktails with. They also discuss the importance of establishing systems and processes (and why you should be open to adjusting them, as well.)

How To Leverage LinkedIn - Mandy Mcewen
EP276: How To Leverage LinkedIn With Mandy McEwen | Mod Girl Marketing And Luminetics

EP276: How To Leverage LinkedIn With Mandy McEwen | Mod Girl Marketing And Luminetics

In today’s episode, Stacy sits down with Mandy McEwen, who is the Founder and CEO of Mod Girl Marketing and Luminetics. The two chat about the ways that marketers, agencies, and brand owners can better leverage LinkedIn, and tap into the power of humanized content marketing. Mandy also discusses the dangers of automation as well as the importance of personalized messaging and content. They also share why businesses should know how to repurpose materials to post on their socials, and the importance of “mixing-it-up.”

EP 275- Marketing Yourself As A Student Athlete
EP275: Marketing Yourself As A Student Athlete With Alex Sinatra | Your Potential For Everything

EP275: Marketing Yourself As A Student Athlete With Alex Sinatra | Your Potential For Everything

In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything, a strategic sports consulting business that helps women and minorities grow in the sports and esports industry. The two touch on Alex’s background in marketing, journalism, sports, and law, and discuss the ways in which student athletes can monetize their name and likeness.

EP274 How To Run A Successful Product Placement Campaign in Just 3 Steps!
EP 274: How To Run A Successful Product Placement Campaign In Just 3 Steps

EP 274: How To Run A Successful Product Placement Campaign In Just 3 Steps

In today’s episode, Stacy shares 3 important steps in planning a product placement strategy for your brand, and how they can help you achieve desired results. She also discusses the importance of knowing your key demographic, and understanding how you do, and do not, want your brand to be portrayed. She also touches on the importance of taking immediate action in order to secure your partnership.

EP273 - Why Your Business Needs A Fractional CMO - Hollywood Branded
EP273: Why Your Business Needs A Fractional CMO With Amanda Rabideau | Arch Collective

EP273: Why Your Business Needs A Fractional CMO With Amanda Rabideau | Arch Collective

In today's episode, Stacy sits down with Amanda Rabideau, who is the CEO of Arch Collective, a company that takes on a unique approach to marketing for post-A-series, B2B tech start ups. The two discuss why businesses should consider fractional CMO's and freelancers, as well as the benefits of hiring part-time employees. Amanda also shares her 3 step process for taking on clients, and why she favors working for companies that are specifically, post-A-series. She also provides tips on what businesses can do to make their freelance employees feel included in company culture.

How Service-Centric Businesses Can Leverage Digital Marketing
EP272: How Service-Centric Businesses Can Leverage Digital Marketing With Michael Buzinski | Buzzworthy Integrated Marketing

EP272: How Service-Centric Businesses Can Leverage Digital Marketing With Michael Buzinski | Buzzworthy Integrated Marketing

In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book The Rule of 26. The two discuss the difference between DIY-ers and buyers, as well as the necessary connection between authenticity and marketing. Michael also gives his insights on using call-to-actions, and designing websites. In addition, he also shares why he believes that recognizing your competitive advantage will allow your businesses to better connect with its perfect client. Stacy and Michael also touch on the difference between serviced-based businesses and service-centric businesses.

EP271 Am Up Your Personal Branding - Tips For Monetizing Your Social Media
EP271: Amp Up Your Personal Branding: Tips For Monetizing Your Social Media With Dre Fox | Time Of Dre Media

EP271: Amp Up Your Personal Branding: Tips For Monetizing Your Social Media With Dre Fox | Time Of Dre Media

In this episode, Stacy sits down with Dre Fox, who is a social media coach, blogger, speaker, and the CEO of TimeOfDre Media, a media consulting firm that helps women monetize their message through online platforms. The two discuss how to profit off your socials, and build a brand for you, or your business. They touch on key differences between marketing yourself and marketing your brand, as well as the failure that (sometimes) follows from imitating others’ success. Dre shares why it is important to know your ideal customer—or follower, and master one social media platform, at time. They also talk about the importance of adopting a message that is real and unapologetic.

The Power of Digital Metrics and Web Design
EP270: The Power of Digital Metrics and Web Design with Spencer Brooks | Brooks Digital

EP270: The Power of Digital Metrics and Web Design with Spencer Brooks | Brooks Digital

In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be believes that copying your competitor can stifle your creativity.

EP269 - Creating An Engaging Video Campaign
EP269: Creating An Engaging Video Campaign With Guy Bauer | Umault

EP269: Creating An Engaging Video Campaign With Guy Bauer | Umault

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign.

EP 268 - Turning Your Website And Socials Into Effective Tools with Wayne Mullins - Ugly Mug Marketing
EP 268: Turning Your Website And Socials Into Effective Tools with Wayne Mullins | Ugly Mug Marketing

EP 268: Turning Your Website And Socials Into Effective Tools with Wayne Mullins | Ugly Mug Marketing

In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing. Wayne shares his philosophy of "results based marketing" and why he thinks businesses should stay wary of vanity impressions, and other certain metrics. The two also discuss why businesses need to put work into their websites and socials in order to utilize these platforms as effective tools.

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