Weekly Podcast On Marketing + Business Advice
Marketing Mistakes
(+ How To Avoid Them)
Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing. With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.
I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!
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In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book The Rule of 26. The two discuss the difference between DIY-ers and buyers, as well as the necessary connection between authenticity and marketing. Michael also gives his insights on using call-to-actions, and designing websites. In addition, he also shares why he believes that recognizing your competitive advantage will allow your businesses to better connect with its perfect client. Stacy and Michael also touch on the difference between serviced-based businesses and service-centric businesses.
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In this episode, Stacy sits down with Dre Fox, who is a social media coach, blogger, speaker, and the CEO of TimeOfDre Media, a media consulting firm that helps women monetize their message through online platforms. The two discuss how to profit off your socials, and build a brand for you, or your business. They touch on key differences between marketing yourself and marketing your brand, as well as the failure that (sometimes) follows from imitating others’ success. Dre shares why it is important to know your ideal customer—or follower, and master one social media platform, at time. They also talk about the importance of adopting a message that is real and unapologetic.
In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be believes that copying your competitor can stifle your creativity.
In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign.
In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing. Wayne shares his philosophy of "results based marketing" and why he thinks businesses should stay wary of vanity impressions, and other certain metrics. The two also discuss why businesses need to put work into their websites and socials in order to utilize these platforms as effective tools.
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In this episode, Stacy sits down with Katie Dooley, who is the Founder and Brand Strategist at Paper Lime Creative, a Canadian design agency that helps businesses amplify their branding. Katie shares why it's important for businesses to invest in great graphics and identify their ideal customer. The two also discuss color theory and why businesses should be consistent in their branding, such as sticking to one font, or a fixed set of colors.
In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand archetype. Whether you're a geek, nurturer, disruptor, or innovator, Ann believes that its best for entrepreneurs to always remain authentic. The two also discuss the importance of discovering your values, and making sure that you hire individuals who hold these same beliefs.
In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an automated and personalized customer experience by helping them leverage HubSpot and Salesforce. The two discuss the importance of creating a persona, and the do’s and don’ts of HubSpot sequences. Lauren also talks about the approach businesses should take when trying to integrate HubSpot with Salesforce, while making the most of each system. They also touch on the benefits of using HubSpot for inbound marketing.
In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded. Rachel talks about her experience in branded entertainment and the production side of partnerships. She also provides some examples of memorable moments she’s made possible in her career, including putting J.Lo in a Fiat at the AMA’s. The two also discuss the ways in which brands will make mistakes in trade partnerships.
In this episode, Stacy sits down with Seth Fry, who is the President of Big Frey Promotional Products, where he helps organizations gain exposure and build comradery through providing them with branded merchandise, apparel, and gifts. From mouse pads to tumblers to fidget spinners and face masks, the two discuss which types of promotional products are the best additions to your company's "swag kits." They also highlight the importance of making your merch both functional and tasteful, and they consider the ways in which you can save money when diving into this type of branding.
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