Marketing Mistakes
(And How to Avoid Them) Podcast
Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.
In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets Center for Sales and Marketing Excellence, but also wrote The 7 Secrets to Selling More by Selling Less. The two discuss Allan’s philosophy of helping, not selling, and how that could positively impact your business and boost sales.
In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income from real estate. The two discuss his experience in launching a side business, and what lessons he has learned from his mistakes that have helped him find success.
In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss what you and your business should be looking for in a digital agency partner, as well as why it is important to always tend to your website and keep it up-to-date.
In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two discuss how technology and cryptocurrency are changing the future of business.
In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The two discuss what changes businesses could make in order to help eradicate mental health stigmas in the workplace and support their team members throughout difficult times.
In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create better-performing Facebook and Google ads. The two discuss just why business owners should use this time to find ways to facilitate their online advertising processes, and how important it is for brands to remain confident and fearless during this time in order to find financial success.
In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite Pictures. The two discuss how important it is for brand marketers to develop authentic messages and to adopt new production techniques in order to create content that is truthful to our current state. They talk about the ways in which marketers can still gain the support of potential customers, while working around these lock-down limitations.
In this episode, Stacy sits down with Andrew Allemann, the founder of PodcastGuests.com, a site that helps hosts find new and interesting guests. The two discuss what strategies can help you get booked on a podcast, as well as how and why this type of exposure can be beneficial to your business.
In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group. The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to thrive during this crisis.
In this episode, Stacy talks about how COVID-19 is impacting marketing, the massive increase in television and svod viewers, and how product placement opportunities are an even bigger goldmine to engage home viewers who turn to entertainment content when stressed or bored.
In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the current trends of the streaming video world.
In this episode, Stacy sits down with Ryan Cote, the Director of Digital Services and Partner at Ballantine Digital. The two discuss five ways to drive leads with digital marketing, and how using this type of technique can help small businesses showcase their big ideas.
In this podcast, Stacy sits down with David Wood, the CEO of Tough Conversations International and Play For Real. The two discuss how facing challenges and engaging in tough conversations can help build confidence, success, and stronger relationships in your professional and personal life.
In this episode, Stacy sits down with brand journalist Don Simkovich of So Cal Content Marketing & Media. The two discuss the benefits of content marketing, and how you can engage audiences, establish rapport, and show expertise for both you and your company.
In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software technology. The two discuss the importance of category design in B2B marketing, as well as how certain marketing approaches and strategies can help bring in sales and fight competition.
In this episode, Stacy sits down with Joe Gagliese, the co-founder and CEO of Viral Nation. The two discuss the difficulties of influencer marketing, and what lessons they have learned from their experience. Joe also gives his insight on which social media platforms are here to stay, and how brands can benefit from using them.
In this episode, Stacy discusses the costs involved with social influencer marketing, and the potential risks you need to be aware of to manage internal expectations.
In this episode, Stacy sits down with expert level Certified Life Coach Tullio Siragusa, who is also a Chief Strategy Officer at Nearsof as well as a co-producer and host of the podcast DojoLIVE! The two discuss how a sense of self impacts your leadership and business, and they discuss all there is to know about emotional intelligence and value-based branding.
In this episode, Stacy sits down with Miha Matlievski, the founder of Fail Coach LLC. The two discuss how a change of perspective helped Miha turn his life around and bounce back from bankruptcy. He talks about what he has learned from his failures, and how hardships are an important part of finding personal growth and success.
In this episode, Stacy sits down with marketing consultant, speaker, author, and the founder of Duct Tape Marketing Consultant Network, John Jantsch. The two discuss how important it is for entrepreneurs to have a sense of self-reliance, empathy, and time management. John reads a few excerpts from his most recent book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, to discuss how entrepreneurs can best tackle these issues.
