Weekly Podcast On Marketing + Business Advice

Marketing Mistakes

(+ How To Avoid Them)

Hi – I’m Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrity and influencer marketing.  With over 250 episodes recorded over the last 5 years, our podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.

Join me as I interview experts across a wide range of how-to-do business, sales and marketing topics, and share insights learned from my own past 25 years of experience.

marketing mistakes how-to avoid them

I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your own brand – whether you are doing a DIY approach or hiring an expert to help. I hope you enjoy the podcast!


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EP306: Build Your Brand Around Your Best Customers With Orsolya Herbein | Brand3

EP306: Build Your Brand Around Your Best Customers With Orsolya Herbein | Brand3

In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that speaks to the desires and values of your customer. We discuss where some businesses need help with their brand strategy and how they may be spinning wheels before having the foundation of their strategy laid down.

EP302: Manage Your Media Strategy With An Ever Changing Climate With Mary Ann Pruit | Mosaic Media

EP302: Manage Your Media Strategy With An Ever Changing Climate With Mary Ann Pruit | Mosaic Media

In today's episode, Stacy and Mary Ann dive into the world of media buying. They discuss the importance of targeting your customer, the importance of data and how some industries underestimate the importance of older generations. Mary Ann shares how integral it is to specifically market to the generation you are target and how to make your media reach that generation properly.

EP301: Market Your Online Course Like A Master With Jane Sagalovich | Scale Your Genius

EP301: Market Your Online Course Like A Master With Jane Sagalovich | Scale Your Genius

In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy.

How To Properly Pitch Your Contacts with Curtis Sparrer
EP300: How To Properly Pitch Your Contacts With Curtis Sparrer | Bospar PR

EP300: How To Properly Pitch Your Contacts With Curtis Sparrer | Bospar PR

In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Bospar PR, Curtis has worked in the media landscape and breaks down the PR space for us.

How To Secure Leads And Demand Through Social Platforms
EP299: How To Secure Leads And Demand Through Social Platforms With Matthew Hunt | Automation Wolf

EP299: How To Secure Leads And Demand Through Social Platforms With Matthew Hunt | Automation Wolf

In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs.

EP296 Lets Talk Streaming
EP296: Let’s Talk Streaming With Bruce Nash | Nash Information Services LLC

EP296: Let’s Talk Streaming With Bruce Nash | Nash Information Services LLC

Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky. Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment. He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.

EP295: Tracking And Achieving Your Client’s Goals With Alison Simons | Simons Marketing

EP295: Tracking And Achieving Your Client’s Goals With Alison Simons | Simons Marketing

In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals.

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