Marketing Mistakes
(And How to Avoid Them) Podcast
Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.
In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.
In this episode, Stacy sits down with Preston Alder, the CMO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.
In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers.
In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!
In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.
In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers.
In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.
In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships.
In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.
In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.
In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.
In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.
In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.
In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.
In this episode, Stacy sits down with podcaster and CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have.
In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business selling dreams a secret.
In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles to all aspects of your business.
In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art of marketing automation
In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful employment brand.
In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.
