Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes and how tox avoid them with stacy jones

EP168: Creating PR Opportunities For Your Business with Zack Jenkins | Critical Mention

In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.

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maximizing productivity in the office with mark green
EP167: Maximizing Productivity In The Office with Mark Green | Performance Dynamics Group

In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group. The two discuss the best ways to maximize productivity in the office from multiple angles ranging from clients, employees, and effective leadership tactics.

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improve your digital marketing strategies with chris madden
EP166: Improve Your Digital Marketing Strategies With Chris Madden | Matchnode

In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.

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being about the buyer with todd podcast 
EP165: Being About The Buyer With Todd Hockenberry | Top Line Results

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

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conveying a message using a published book
EP164: Conveying A Message Using A Published Book with Wendy Keller | Keller Media, Inc.

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively.

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EP163: Understanding Blockchain with Mimi Slavin | Greenfence Consumer

In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.

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identifying your market as an entrepreneur
EP162: Identifying Your Market As An Entrepreneur with Preston Alder | Neighbor

In this episode, Stacy sits down with Preston Alder, the CMO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.

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convert connections into customers with charlie whyman
EP161: Convert Connections Into Customers With Charlie Whyman | The Curiosity Key Podcast

In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers.

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increase business profitability with thor
EP160: Increase Business Profitability With Thor Conklin | Peak Performance Group

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!

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use virtual assistants to streamline business with molly rose speed
EP159 Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.

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use influencers to make brand integrations with justin purser
EP158 Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers.

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EPS157 How Brands Use Retro Product Placement To Gain Authentic Connection

In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.

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EPS156 Talking Talk Show Integrations With Courtney Jackson | Steve Harvey Talk Show

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships.

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use writing to demonstrate your expertise with tara alemany
EP155: Use Writing To Demonstrate Your Expertise With Tara Alemany | Emerald Lake Books

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.

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EP154: Using Authority Marketing to Lead Your Business with Michael Greenberg | Gentleman of Technology

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.

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EP153: Detect And Combat Influencer Fraud With Yaro Pat | HypeAuditor

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.

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EP152: Building Transparency And Trust With Nick Usborne | Conversational Copywriting

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

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EP151: Effectively Promote Your Brand With Trust With Alex Lyman

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.

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Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative
EP150: Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative

In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

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reclaim your independence and freedom with steve gordon podcast
EP149: Reclaim Your Independence And Freedom With Steve Gordon | The Unstoppable CEO

In this episode, Stacy sits down with podcaster and  CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have.

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