Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes podcast

The Risk Of Not Having A Public Relations Plan In Place
Ep 28: The Risk Of Not Having A Public Relations Plan In Place

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

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8 Step Guide To How Much To Spend On Social Influencer Marketing
Ep 27: 8 Step Guide To How Much To Spend On Social Influencer Marketing

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide on what you need to know before undertaking such a campaign.

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The Risks And Costs Of Social Influencer Marketing
Ep 26: The Risks And Costs Of Social Influencer Marketing

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

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9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement
Ep 25: 9 Reasons Why Programmatic Advertising Doesn’t Work For Product Placement

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

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7 Steps To A Celebrity Social Media Campaign
Ep 24: 7 Steps To A Celebrity Social Media Campaign

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

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Marketing To The Beat Of Music Video Product Placement
EP 22: Marketing To The Beat Of Music Video Product Placement

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

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Product Placement Case Study – Securing Trade Out Opportunities In Hollywood
EP 21: Product Placement Case Study – Securing Trade Out Opportunities In Hollywood

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.

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Cracking 15 Steps For Celebrity Influencer Buy In
EP 20: Cracking 15 Steps For Celebrity Influencer Buy In

In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

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The Differences Between Advertising, PR And Entertainment Marketing
EP 19: The Differences Between Advertising, PR And Entertainment Marketing

In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

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10 Tips For Social Media
EP 18: 10 Tips For Social Media

In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

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Do You Want To Hire A Celebrity Or A Celebrity Influencer
EP 17: Do You Want To Hire A Celebrity Or A Celebrity Influencer

In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

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Get Consumers To Remember Your Brand Faster
EP 16: Get Consumers To Remember Your Brand Faster

In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

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How Brands Use Retro Product Placement For Branding
EP 15: How Brands Use Retro Product Placement For Branding

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.

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The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads
EP 14: The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads

In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

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How To Secure The Right Influencer For Your Brand
EP 13: How To Secure The Right Influencer For Your Brand

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

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12 how much product placement cost
EP 12: How Much Does Product Placement Cost

In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

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How To Create More Successful Instagram Posts
Ep 11: How To Create More Successful Instagram Posts

In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

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How To Get Your Brand In Celebrity Swag Bags
EP 10: How To Get Your Brand In Celebrity Swag Bags

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

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Creating Celebrity Endorsement Safeguards
Ep 9: Creating Celebrity Endorsement Safeguards

In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.

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Does Your Social Media Influencer Have Instagram Real Followers
EP 8: Does Your Social Media Influencer Have Instagram Real Followers?

In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

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